Our Blog
FILTER BY CATEGORY
When should a company rebrand?
Autumn Jarrett | July 31, 2019
Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB (we all remember the social media uproar). These name changes pose the question of “When or why a company should rebrand?” Often times we see a brand wanting to […]
READ MORE
Homegrown Giveaway
Scott Hanson | July 30, 2019
The Arizona Diamondbacks are giving “snow globes” away at this Saturday’s game against the Washington Nationals - with a twist.
READ MORE
#MediaMonday – Suzanne Koch
Alison Bailin | July 29, 2019
Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! Tell us how you got your start? Tell us your story! I grew up with my head in books and magazines of all kinds. I used to buy magazines […]
READ MORE
Like father, like daughter
Annelise Krafft | July 26, 2019
Now that my parents are empty nesters, a lot of time has been dedicated to decluttering our house and prepping my parents for the eventual downsize they will make away from my childhood home. Along with the years of mile-long CVS receipts and unused coupons we saved, we have stumbled across countless childhood memories – […]
READ MORE
Why I choose to shop local (and you should to)
Marissa Baker | July 25, 2019
Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your own neighborhood. There is also less confusion as to what preservatives and pesticides all mean for you and your health. A great place to start out consuming locally sourced […]
READ MORE
Fire Coverage Offers Lessons in Crisis Communications
Scott Hanson | July 24, 2019
With wildfire season in full swing, fire coverage is dominating many local newscasts. Check out the lessons in crisis communications that Scott has learned from expert communicators.
READ MORE
Future of Instagram
Autumn Jarrett | July 23, 2019
As we all have probably heard by now Instagram is continuing to test hiding the “likes” from users in more markets around the world. This has everyone wondering what this might mean for those users who we call “Instafamous” or “Instagram models.” I always had professors throughout college who always said, “the amount of ‘likes’ […]
READ MORE
#MediaMonday – Julie Erfle
Abbie Fink | July 22, 2019
For #MediaMonday, we are introducing Julie Erfle from Arizona Mirror. Learn more about her history with political activism.
READ MORE
#FunFactFriday – Apollo 11
Annelise Krafft | July 19, 2019
Happy #FunFactFriday! Today, we're sharing fun facts about the Apollo 11, which is celebrating its 50th anniversary this weekend.
READ MORE
Surveys, quizzes and apps…oh my
Abbie Fink | July 18, 2019
This week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. Just as fast as photos were shared, the dangers of the app were exposed.
READ MORE
What is a boilerplate?
Alison Bailin | July 17, 2019
For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.
READ MORE
Creatures of Habit
Autumn Jarrett | July 16, 2019
As humans we are creatures of habits, some of us more than others. I like to think of myself as being spontaneous and eager to try new things, but I still have some habits or routines that I follow. For an example, when I stumble across a new food (usually desserts) I will become obsessed […]
READ MORE