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#MediaMonday – Inside the Valley Publicity Summit ’25
Justin Liggin | Sep 22, 2025
The Valley Publicity Summit ’25 brought together public relations and media professionals for a morning of speed story pitching and new connections. Read the highlights and takeaways from one of the year’s biggest and most valuable media events in this blog post by Justin Liggin.
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#MediaMonday – What We Learned from ABC15
Justin Liggin | Sep 15, 2025
Want to know what local television looks for in a story? Justin Liggin shares an inside look at ABC15 Arizona's newsroom, which recently welcomed PRSA Phoenix to show how to pitch their newsroom effectively, leverage visuals and soundbites and create stories that resonate with Arizona viewers. Read the top takeaways here!
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#MediaMonday – Tips from Tucson Media
Justin Liggin | June 16, 2025
Tucson journalists want stories that are local, relevant, and engaging. Check out Justin Liggin’s recap of a recent PRSA Southern Arizona panel to find out what local media in Tucson are looking for and how your pitches can stand out. Read now!
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#MediaMonday – 2025 State of the Media
Justin Liggin | Apr 14, 2025
Get a look into Arizonans’ everyday media consumption habits and perceptions of local media with the latest study from the Arizona Media Association. Justin Liggin shares findings from the report in this post.
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#MediaMonday – Independent Newsmedia Panel
Justin Liggin | Mar 31, 2025
This week's #MediaMonday takes you inside last week’s PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
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Ethical Storytelling is More Important Than Ever
Justin Liggin | Mar 6, 2025
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
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What Makes A Great Host?
Justin Liggin | Oct 17, 2024
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
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The PR and Pickleball Connection
Justin Liggin | July 25, 2024
Just like pickleball players adapt their game, we in PR stay flexible and strategic to achieve clear goals. Read more on the pickleball and PR connection with insights on the growing game from Justin Liggin.
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What Strategies Are Involved in an Influencer Marketing Campaign?
Rayna Burgett | Nov 28, 2023
After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!
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PRSA’s Code of Ethics
Scott Hanson | Sep 28, 2023
Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.
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Is There a Right Way to Collaborate?
Rayna Burgett | Sep 7, 2023
Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!
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How Events Can Create Opportunities for Clients
Justin Liggin | June 15, 2023
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
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