July 12, 2017
Morning Routine

Does your morning routine set you up for success?

There is a ton of information out there on what a successful person's morning routine looks like. And while Abbie doesn't disagree with the results from her research, she has found her own secret to success. [Click below for more]
June 8, 2017
24 Years - HMA Public Relations

Just like that, 24 years

Abbie has now spent more than half of her professional working career here at HMA Public Relations. Despite being in the PR business for nearly 30 years, this year has been surprisingly full of firsts for her, both personally and professionally.
May 16, 2017

How Not to Cold Call

If you're going to cold call about a job, we suggest you do it differently than this guy did... [Click below for more]
May 12, 2017

What’s Your Story?

One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]
May 3, 2017

Focus on Only What You Can Do and Give the Rest Away

PRSA Phoenix brought Elise Mitchell, APR, Fellow PRSA and author of Leading Through the Turn, to town to speak about leadership. Abbie shares her takeaways. [Click below for more]
April 26, 2017

How Do Communicators Get a Seat at the Table?

Abbie recently spoke on a panel for the Arizona Technology Council. The topic? The role of marketing and communications in the tech industry. [Click below for more]
April 11, 2017

“PR Problem” or Operational Issue?

Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]
April 10, 2017

#MediaMonday – Leisah Woldoff

As April 10 marks the beginning of the Passover holiday, we thought it was fitting to profile the managing editor of the Jewish News of Greater Phoenix for #MediaMonday. [Click below for more]
April 7, 2017

Politics – Helpful or Hurtful?

Should you disclose your political affiliation? Be it a resume, scholarship application or something else? [Click below for more]
March 29, 2017

Twitter is a Valuable Tool for Today’s Journalists

Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]