“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]