April 6, 2018
External

Internal vs. External Crisis Communications

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
February 23, 2018
Blue Twitter Cartoon Logo - HMA Public Relations

Twitter Analytics Takeaways

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
January 26, 2018
TidePod Challenge - HMA Public Relations

Warning: Don’t eat that Tide Pod

In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]
January 19, 2018

Volunteering – No Pain, No Gain

Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time […]
January 17, 2018
Printing Press Stamps- HMA Public Relations

Have Some Words Become Meaningless?

Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. [Click below for more]
December 21, 2017
Public Relations Professionals Love Lists

Why Do Public Relations Professionals Love Lists?

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when […]
December 19, 2017
SEO

How Can You Boost Your SEO?

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]
November 30, 2017
Event Media Attendance

Public Relations and Event Media Attendance

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]
November 14, 2017
Writing with Creativity - HMA PR

Cultivating Creativity

Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking […]
October 13, 2017
“I Don’t Know What to Write About”

The “I Don’t Know What to Write About” Blog Post

Writer's block - we've all been there. In addition to having a number of PR resources to pull from, Bre has some tricks she uses to get out of these ruts.. [Click below for more]