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How do you avoid answering a hard question?

How do you avoid answering a hard question?

 |  Mar 12, 2020

In today’s media climate, surprising and hard-hitting interview questions can come at any time – and about any topic. Check out these tips to avoid answering hard questions.

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Internal vs. External Crisis Communications

Internal vs. External Crisis Communications

 |  Apr 6, 2018

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?

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Twitter Analytics Takeaways

Twitter Analytics Takeaways

 |  Feb 23, 2018

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.

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Warning: Don’t eat that Tide Pod

Warning: Don’t eat that Tide Pod

 |  Jan 26, 2018

In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]

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Volunteering – No Pain, No Gain

Volunteering – No Pain, No Gain

 |  Jan 19, 2018

Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]

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Have Some Words Become Meaningless?

Have Some Words Become Meaningless?

 |  Jan 17, 2018

Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. [Click below for more]

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Why Do Public Relations Professionals Love Lists?

Why Do Public Relations Professionals Love Lists?

 |  Dec 21, 2017

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when we in the public relations industry enjoy making lists.” And we love reading lists, too! So this year instead of making my own list from the HMA Public Relations […]

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How Can You Boost Your SEO?

How Can You Boost Your SEO?

 |  Dec 19, 2017

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]

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Public Relations and Event Media Attendance

Public Relations and Event Media Attendance

 |  Nov 30, 2017

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]

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Cultivating Creativity

Cultivating Creativity

 |  Nov 14, 2017

Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking great ideas from one area of expertise and translating it effectively into another) and intentional conflict can help get the creative juices flowing. The post inspired me to offer […]

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The “I Don’t Know What to Write About” Blog Post

The “I Don’t Know What to Write About” Blog Post

 |  Oct 13, 2017

Writer's block - we've all been there. In addition to having a number of PR resources to pull from, Bre has some tricks she uses to get out of these ruts.. [Click below for more]

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Do You Have The Five Key Traits of a Top PR Pro?

Do You Have The Five Key Traits of a Top PR Pro?

 |  Sep 14, 2017

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? [Click below for more]

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