Marketing Communications

October 30, 2012

If You Build It, Why Should They Come?

Scott loves baseball so much that I have to think Field of Dreams is among his all-time favorite movies. Me? Not so much. As a football […]
August 22, 2012

“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?

    Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently […]
January 4, 2012

“What is…” Wednesday – What is Going Viral? Alison’s Take

From time to time, we get calls at HMA World Headquarters asking us to make a “viral video.” Generally, this is my cue to hold myself […]
May 27, 2011
Group Photo at PRSA Diversity Lunch

PRSA Phoenix Digs into Diversity and Multicultural Communications

It was high tea at the University Club of Phoenix, complete with tiny spoons and open-faced sandwiches. PRSA Phoenix members gathered in the small dining hall, […]
February 14, 2011

#MediaMonday – Eve Conant

Today’s #MediaMonday comes to us from Newsweek’s Eve Conant. So, Eve, time to share! What do you want to tell the blogosphere about yourself today? First […]
February 9, 2011

What is…Public Relations?

Have you ever been asked, “What do you do,” only to get a blank stare when you reply, “Public Relations?” We sure have! And here is […]
February 9, 2011

“What is…” Wednesday – What is Public Relations? Carly Froyum’s Take

Have you ever been asked, “What do you do,” only to get a blank stare when you reply, “Public Relations?” We sure have! And here is […]