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#BookClub – Manipurated

#BookClub – Manipurated

 |  Feb 9, 2016

The foreword to this book was written by Jay Baer. In it he quotes Nielsen research that claims that 91 percent of Americans trust recommendations from their friends.  The fact that I bought the book in the first place proves that…Jay recommended it so I bought. The book, Manipurated by Daniel Lemin, sheds light on […]

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#BookClub What is a Brand?

#BookClub What is a Brand?

 |  Dec 4, 2015

[inlinetweet prefix=”” tweeter=”” suffix=””]What is a brand? [/inlinetweet]How often do we ask ourselves this question as brand professionals? If you think about it, probably not enough.  As public relations professionals, it is our job to protect the brands we represent, and shine them in their best light on a daily basis. It was my turn […]

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#BookClub – A Girlfriend’s Guide to Social Media

#BookClub – A Girlfriend’s Guide to Social Media

 |  Nov 3, 2015

It is so much fun to see a friend’s name appear as the author of a book. Congratulations to LaTricia Harper Woods and her writing partner, Maria Benson, on the release of A Girlfriend’s Guide to Social Media. The book is an excellent overview of the various social media channels and the dos and don’ts […]

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#BookClub – Trust Me, PR is Dead

 |  Sep 29, 2015

How could I not read a book with that title?  After all, if PR is dead, I’m going to have to start thinking about a new career. The book was written by Robert Phillips, formerly with Edelman.  HMA Public Relations, at one time, was an Edelman affiliate office, so I’ve always been interested in the […]

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The Growth Mindset on the Job

The Growth Mindset on the Job

 |  July 7, 2015

Last week, HMATime introduced the concept of the “fixed mindset,” based on my recent HMA Book Club selection, “Mindset: The New Psychology of Success.” If you remember from the post (available here), someone who has a tendency toward a fixed mindset feels that he or she must always be perfect; never ask for help; get […]

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#BookClub – The Fixed Mindset on the Job

#BookClub – The Fixed Mindset on the Job

 |  June 24, 2015

I have to be the one to do it. I have to do it perfectly. I have to do it fast. I have to make it look easy. Then, I have to do it all over again tomorrow. These are the thoughts that go through my mind. Every. Single. Day. This is what intellectual types […]

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#BookClub – Wild

#BookClub – Wild

 |  Apr 28, 2015

“That my complicated life could be made so simple was astounding.” ― Cheryl Strayed I recently finished the book Wild and at the time I didn’t say to myself that this will be the book that I am going to read for this month’s #BookClub. I had decided to read the book because I noticed […]

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Youtility – Be Helpful and Not "Hypeful"

Youtility – Be Helpful and Not "Hypeful"

 |  July 30, 2013

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]

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Youtility – Be Helpful and Not “Hypeful”

Youtility – Be Helpful and Not “Hypeful”

 |  July 30, 2013

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]

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Book Club – The Advantage

Book Club – The Advantage

 |  Jan 15, 2013

Welcome to the first post of the year in the ongoing HMA Book Club series.  We haven’t had an entry in a while – lots of other great stuff on our blog, but we just haven’t had time for a book discussion.  So we might as well start fresh in January, right? My friend Steve […]

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A Tip for Tuesday – The 11 Laws of Likability

 |  July 10, 2012

You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s a social media marketing book. In actuality, Michelle Tillis Lederman’s book is about the bigger picture – being liked in all aspects of life. Upon this realization, I put […]

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My “Top 10” Favorite Books

 |  July 5, 2012

I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10.  Not one to […]

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