March 23, 2017

Bye Fake PR News

Rachel is really enjoying the fake news topic right now. After coming across a blog post about how PR pros can defend themselves against fake news, she thought it would be a good idea to share what she had learned. [Click below for more]
February 18, 2016

Quality Traits of Public Relations Pros

It takes a lot to be a public relations pro. You must have exceptional writing skills, an ability to think with a reporter’s hat on and […]
April 7, 2015

Does your writing have a personality?

Recently I was reading a blog post from PRDaily titled “What your writing says about your personality (according to a computer).” Of course I had to […]
March 26, 2015

5 (Other) Media Relations Tools for PR Pros

Earlier this week, PR Daily posted this story on five great PR tools for anyone in our industry. While I love the tools they mention, all […]
January 15, 2014

5 Flawed Social Media Strategies You Should Shun

Wait…you mean there are some social media strategies I shouldn’t do? Throughout the week I like to skim some of the industry websites and blogs. Like […]
July 16, 2013

How Brands Become Icons- A Lesson from our Furry Friends

Using cats as a way to brand a product? No way. These were my thoughts before reading PR Daily’s “Herding cats? Tough. Branding with them? Let’s […]
November 6, 2012

Election Day – Sponsored by Candidate X

By the end of today, we will know whether we have a new leader of the free world or a second-term leader. American elections are historic.  […]
October 3, 2012

“What is…” Wednesday – What is a Desk Phone?

Greetings from the future – 2017 to be exact. Thanks to PR Daily for inspiring this week’s “What is…” Wednesday question – what is a desk […]
January 4, 2012

“What is…” Wednesday – What is Going Viral? Alison’s Take

From time to time, we get calls at HMA World Headquarters asking us to make a “viral video.” Generally, this is my cue to hold myself […]