May 3, 2018
Photo Caption

What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
April 27, 2018
Story Pitch

What Is a Story Pitch?

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
January 19, 2016

#TipforTuesday: Here’s my story, please #embargo it

I’m part of a few different private Facebook groups and a couple weeks ago, one of the members posted a question about embargoing content and was […]