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What Is at the CORE of Your Communications Strategy?

What Is at the CORE of Your Communications Strategy?

 |  Jan 25, 2024

Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.

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What Are Your PR Objectives?

What Are Your PR Objectives?

 |  Jan 10, 2024

Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.

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How (and why) to Develop an Effective Long-Term Communications Plan

How (and why) to Develop an Effective Long-Term Communications Plan

 |  Oct 21, 2015

(Note: I was Googling my name to find something I had been quoted in and found this post.  It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago.  Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]

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