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Book Report Alert!

 |  May 6, 2011

HMA Public Relations recently played host to one of the Humphrey Fellows at the Cronkite School at ASU – Mohammed Alauddin. He was nice enough to offer up a guest book report blog for us!   Take it away, Alauddin!   There are few books that I actually enjoy reading but Robert L. Dilenschneider’s Power and Influence is one […]

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Book Club – The Toilet Paper Entrepreneur

 |  Apr 21, 2011

So it is my turn to review a book for the HMA book club. Stopped into Abbie’s office – she has a ton of books. She suggested The Toilet Paper Entrepreneur, a book about starting your own business. The author, Mike Michalowicz, is speaking at the upcoming Counselors Academy conference that she is chairing and […]

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Book Review – UnMarketing

 |  Mar 3, 2011

Scott Stratten was one of the first people I started following on Twitter. He signed up in April 2008; I got on in December 2008. One of the first posts I saw was a friendly reminder to engage with people on Twitter and to not just use it as a place to promote yourself. Then […]

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Book Club – The Servant as Leader

 |  Dec 15, 2010

Sometimes for our book club, we search high and low for the perfect fit. And sometimes, books just fall into our laps. This very thing happened to Alison when she began looking for her next book club book. At the same time, she was pitching a story for a client on a concept called servant […]

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Book Club: Managing the Professional Services Firm, David H. Maister

 |  Oct 6, 2010

It is my (Abbie, that is) turn for the HMA Book Club – had gotten a couple recommendations and finally settled on Managing the Professional Service Firm. Our client, Brad Preber, managing partner at Grant Thornton, had it displayed prominently in his office and let me borrow his copy. The book addresses such issues as […]

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HMA Book Club – #EngageOrDie

 |  July 28, 2010

Or, as I have subtitled it: My Social Media-Marilyn Monroe Epiphany Each month, Team HMA gathers round the fireplace (seriously, we have one in our office) while one of our team members gives book report. Each book must be focused on or about our industry, and each report is then offered to the community-at-large via […]

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Book Club – When Growth Stalls

 |  July 14, 2010

Even though I graduated from elementary school quite a while ago and it’s summer break, I still can’t get away from book reports! But luckily, this one was enjoyable and quite useful for real life. Per Abbie’s recommendation, I read When Growth Stalls by Steve McKee, an old friend of hers. Here’s some advice to […]

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Book Club – Putting the "Public" Back in Public Relations

 |  Apr 7, 2010

For this month’s (well, actually, last month’s) book report, I read Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. The book began by asking a painfully honest question: “What’s wrong with PR?” There was a laundry list of wrong things from an array of people, but the goal wasn’t to […]

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Book Club – Putting the “Public” Back in Public Relations

 |  Apr 7, 2010

For this month’s (well, actually, last month’s) book report, I read Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. The book began by asking a painfully honest question: “What’s wrong with PR?” There was a laundry list of wrong things from an array of people, but the goal wasn’t to […]

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Book Club!

 |  Dec 29, 2009

Are you a trust agent? So the time came once again for me to be the “reader” for the next HMA Public Relations book club. Lots of positive chatter on Twitter about Trust Agents by Chris Brogan and Julien Smith. I figured I’d give it a try. And with a couple hours to kill on […]

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Book Club – Alison’s Turn

 |  Oct 12, 2009

Carving out advice from Carve Your Own Road The tagline of this book, “Do what you love and live the life you envision,” first had me worried it was a book on Scientology. But, when the first sentence of the book talked about one of the author’s aversion to camping over luxuriating in five-star hotels, […]

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Thinking outside the box – and this universe

 |  Aug 26, 2009

After many attempts to get the HMA team together for a length of time long enough for me to present my book report, we finally succeeded! This month’s selection was the second edition of Thinkertoys, by Michael Michalko. I came across a recommendation for the book via someone’s review on Twitter, so I was intrigued […]

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