When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
