Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.
Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
