March 8, 2018

What Makes News

Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
November 30, 2017
Event Media Attendance

Public Relations and Event Media Attendance

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]
February 27, 2015


It seems like everyone stopped everything they were doing yesterday when the great llama chase of 2015 began. What started out as a simple news update […]