Ask any PR professional what’s the one word they hate the most when describing what we do in our profession and it is a safe bet that word will be “spin.” And one professional that is determined to change that perception is Gini Dietrich, author of the blog SpinSucks and the just-released book aptly called […]
Admittedly I read the book because my pal Gini Dietrich is one of the writers. And to support her and her writing partner Geoff Livingston, I bought the book even though I knew I would be receiving a copy as part of my Counselors Academy registration. I told Gini I would read it before I […]