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CSOM: Measuring the True Impact of PR & Communications Campaigns
Abbie Fink | Apr 10, 2025
What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR experiences and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!
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#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions
Abbie Fink | Mar 27, 2025
A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
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#CSOM: AI in PR: Embracing Opportunities and Addressing Concerns
Abbie Fink | Mar 13, 2025
While 32% of pros find it challenging to communicate AI-driven changes to stakeholders, 28% fear job loss, and 26% worry about shrinking budgets, every concern is also an opportunity. Abbie Fink shares how AI is shaping PR strategies and how communicators can stay ahead in this episode of Copper State of Mind. Tune in!
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#CSOM – Diversity, Equity and Inclusion Are Not Dirty Words
Abbie Fink | Feb 28, 2025
Diversity, equity, and inclusion have always been at the core of our work at HMA Public Relations. In the latest episode of Copper State of Mind, Abbie Fink discusses the importance of meaningful DEI efforts and how they build stronger relationships. Read more and catch the latest episode!
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#CSOM – Is It Possible To Rebuild Trust in Government, NGOs, and Media?
Abbie Fink | Feb 13, 2025
How can businesses, governments, and NGOs rebuild confidence? In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre break down key insights from the 2025 Edelman Trust Barometer, discussing the impact of transparency, leadership, and generational perspectives on trust. Check it out!
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#CSOM – The Importance of Mentoring
Abbie Fink | Jan 30, 2025
January is National Mentoring Month and in the latest episode of Copper State of Mind, Abbie Fink and Adrian McIntyre discuss the essence of mentorship, the importance of both giving and receiving guidance, and more as they reflect on their own experiences with mentors. Find out more!
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#CSOM – Celebrity Reputation Management
Abbie Fink | Jan 16, 2025
In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.
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#CSOM What Happens When the Media Settles?
Abbie Fink | Jan 2, 2025
The recent $15M settlement between ABC News and the president-elect’s presidential library over defamation claims raises important questions for journalists, media outlets, and public figures moving forward. Abbie Fink unpacks the settlement and what it means for media responsibility and journalistic integrity in the latest episode of Copper State of Mind. Listen here!
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#CSOM ‘Tis the Reason for the Season
Abbie Fink | Dec 19, 2024
Holiday season marketing is more competitive than ever, with emails, texts, flyers, radio ads, and streaming promos flooding our feeds. Tune in to a new episode of #CSOM with Abbie Fink to learn about holiday marketing strategies and how to stand out, from community initiatives to branding.
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#CSOM Are You Living in a Local News Desert?
Abbie Fink | Dec 5, 2024
This past year, 127 newspapers closed, leaving 55 million Americans with little to no access to local news. In this episode of Copper State of Mind, Abbie Fink discusses the importance of local journalism, why it’s disappearing and what we can do to stay informed. Take a listen!
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#CSOM – Public Relations in a Polarized Post-Election Environment
Abbie Fink | Nov 21, 2024
In a time of polarization, effective communication matters more than ever. Tune in to the latest episode of the Copper State of Mind podcast, where Abbie Fink explores the responsibilities of PR professionals in a contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Check it out!
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#CSOM – Navigating Ownership Transitions
Abbie Fink | Nov 7, 2024
It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!
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