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#CSOM – Celebrity Reputation Management

#CSOM – Celebrity Reputation Management

 |  Jan 16, 2025

In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.

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#CSOM What Happens When the Media Settles?

#CSOM What Happens When the Media Settles?

 |  Jan 2, 2025

The recent $15M settlement between ABC News and the president-elect’s presidential library over defamation claims raises important questions for journalists, media outlets, and public figures moving forward. Abbie Fink unpacks the settlement and what it means for media responsibility and journalistic integrity in the latest episode of Copper State of Mind. Listen here!

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#CSOM ‘Tis the Reason for the Season

#CSOM ‘Tis the Reason for the Season

 |  Dec 19, 2024

Holiday season marketing is more competitive than ever, with emails, texts, flyers, radio ads, and streaming promos flooding our feeds. Tune in to a new episode of #CSOM with Abbie Fink to learn about holiday marketing strategies and how to stand out, from community initiatives to branding.

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#CSOM Are You Living in a Local News Desert?

#CSOM Are You Living in a Local News Desert?

 |  Dec 5, 2024

This past year, 127 newspapers closed, leaving 55 million Americans with little to no access to local news. In this episode of Copper State of Mind, Abbie Fink discusses the importance of local journalism, why it’s disappearing and what we can do to stay informed. Take a listen!

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#CSOM – Public Relations in a Polarized Post-Election Environment

#CSOM – Public Relations in a Polarized Post-Election Environment

 |  Nov 21, 2024

In a time of polarization, effective communication matters more than ever. Tune in to the latest episode of the Copper State of Mind podcast, where Abbie Fink explores the responsibilities of PR professionals in a contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Check it out!

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#CSOM – Navigating Ownership Transitions

#CSOM – Navigating Ownership Transitions

 |  Nov 7, 2024

It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!

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That’s a Wrap…For Now

That’s a Wrap…For Now

 |  Aug 31, 2022

In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!

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In the House With…Jackie Yoder

In the House With…Jackie Yoder

 |  Aug 17, 2022

Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!

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In the House With….Samantha Gulick

In the House With….Samantha Gulick

 |  July 20, 2022

Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!

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How To React To Controversial Topics

How To React To Controversial Topics

 |  July 6, 2022

PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!

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Accountability Earns Trust and Influence

Accountability Earns Trust and Influence

 |  June 22, 2022

Accountability brings trust. Trust brings authenticity. Authenticity brings influence. In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing the importance of following through on commitments. Hear more!

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Is It Worth It To Ask for Online Reviews?

Is It Worth It To Ask for Online Reviews?

 |  June 8, 2022

In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing online reviews and the value of them for your business. Hear more!

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