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CSOM – Help Save Public Television
Abbie Fink | June 10, 2025
Public media brings trusted news, educational programming, emergency alerts, culture, and more into our homes. With proposed federal funding cuts on the table, Alice Ferris joins the Cooper State of Mind podcast to discuss the potential negative effects, why protecting these services matters, and how we can show our support. Listen and learn more in this post from Abbie Fink.
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CSOM – Education Solutions Focus of News Collaborative Initiative
Abbie Fink | June 5, 2025
What happens when local journalism gets the resources it needs? This week on Copper State of Mind, hear from Chris Kline of the Arizona Media Association on a major initiative that is boosting education reporting in 15 Arizona newsrooms. Read more from Abbie Fink in this post and listen here!
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#CSOM The Value of Lifelong Learning
Abbie Fink | May 22, 2025
What does it really mean to keep learning throughout your career? In this episode of Copper State of Mind, Abbie Fink discusses the value of both formal and informal learning, shares her own experiences with continuing education, and talks how curiosity, practical skills, and critical thinking can support professional growth. Tune in!
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CSOM – Would You Rather Hire a Robot or Recent College Grad?
Abbie Fink | May 8, 2025
Can today’s workplace evolve to meet the mindset of tomorrow’s workforce? In this episode of Copper State of Mind, Abbie Fink discusses recent college graduates, the generational divide reshaping workplace culture, the role of remote work in skill-building, and how employers can adapt without losing top talent. Listen here!
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CSOM: Little Things Can Make All The Difference
Abbie Fink | Apr 24, 2025
It’s all about the little things. Abbie Fink reflects on her recent media tour through Tennessee and Kentucky, sharing how in-person visits and small, thoughtful gestures can strengthen relationships and set your business apart. Find out more in this episode of Copper State of Mind!
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CSOM: Measuring the True Impact of PR & Communications Campaigns
Abbie Fink | Apr 10, 2025
What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR experiences and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!
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#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions
Abbie Fink | Mar 27, 2025
A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
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#CSOM: AI in PR: Embracing Opportunities and Addressing Concerns
Abbie Fink | Mar 13, 2025
While 32% of pros find it challenging to communicate AI-driven changes to stakeholders, 28% fear job loss, and 26% worry about shrinking budgets, every concern is also an opportunity. Abbie Fink shares how AI is shaping PR strategies and how communicators can stay ahead in this episode of Copper State of Mind. Tune in!
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#CSOM – Diversity, Equity and Inclusion Are Not Dirty Words
Abbie Fink | Feb 28, 2025
Diversity, equity, and inclusion have always been at the core of our work at HMA Public Relations. In the latest episode of Copper State of Mind, Abbie Fink discusses the importance of meaningful DEI efforts and how they build stronger relationships. Read more and catch the latest episode!
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#CSOM – Is It Possible To Rebuild Trust in Government, NGOs, and Media?
Abbie Fink | Feb 13, 2025
How can businesses, governments, and NGOs rebuild confidence? In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre break down key insights from the 2025 Edelman Trust Barometer, discussing the impact of transparency, leadership, and generational perspectives on trust. Check it out!
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#CSOM – The Importance of Mentoring
Abbie Fink | Jan 30, 2025
January is National Mentoring Month and in the latest episode of Copper State of Mind, Abbie Fink and Adrian McIntyre discuss the essence of mentorship, the importance of both giving and receiving guidance, and more as they reflect on their own experiences with mentors. Find out more!
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#CSOM – Celebrity Reputation Management
Abbie Fink | Jan 16, 2025
In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.
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