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ASU PRSSA: What I learned at National Conference

ASU PRSSA: What I learned at National Conference

 |  Oct 19, 2017

HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]

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Youtility – Be Helpful and Not "Hypeful"

Youtility – Be Helpful and Not "Hypeful"

 |  July 30, 2013

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]

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Youtility – Be Helpful and Not “Hypeful”

Youtility – Be Helpful and Not “Hypeful”

 |  July 30, 2013

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]

READ MORE