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The Real Reason Customers Invest

The Real Reason Customers Invest

 |  Oct 17, 2018

This past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following the 2014 Iron Bowl against Auburn University. “Dixieland Delight” by the band Alabama was played once again during the fourth quarter while students and fans sang along. The tradition […]

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Building Brand Loyalty Through Annual Special Events

Building Brand Loyalty Through Annual Special Events

 |  Aug 7, 2018

Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, as examples. I recently attended another one that is off-the-charts good. Each day of training camp, the Green Bay Packers players ride kids’ bikes to practice.  The players exit […]

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How To Justify Tradition

How To Justify Tradition

 |  May 22, 2018

The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here!

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