Netflix’s password-sharing crackdown sparked plenty of pushback. A few years later, the approach has become the standard for streaming. Justin Liggin looks back at what communicators can learn from the rollout and why PR needs a seat at the table when a business decision creates buzz. Read more in this blog post!
The foreword to this book was written by Jay Baer. In it he quotes Nielsen research that claims that 91 percent of Americans trust recommendations from their friends. The fact that I bought the book in the first place proves that…Jay recommended it so I bought. The book, Manipurated by Daniel Lemin, sheds light on […]
