Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
A recent PR Daily article discusses the results of Mention’s Instagram Report 2018. And one of its findings is quite shocking. Bre has the scoop in today's blog post.
Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]