Author Archives: Abbie Fink
#MediaMonday – Clay Lambert
Abbie Fink | Nov 29, 2021
#MediaMonday is back! Today's feature comes from Clay Lambert, the editorial director for Coastside News Group Inc.. Learn more about him!
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How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Abbie Fink | Nov 24, 2021
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.
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What is Public Relations?
Abbie Fink | Nov 18, 2021
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
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Is a Picture Really Worth a Thousand Words?
Abbie Fink | Nov 10, 2021
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.
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Capturing Client News
Abbie Fink | Oct 29, 2021
Capturing client clips is a great way to share the results of your PR efforts. The way we capture clips has changed over the years too. Read more from Abbie Fink.
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Should You Incorporate a Podcast into Your Communications Strategy?
Abbie Fink | Oct 27, 2021
Is it time for your business to invest in a podcast? Hear what Dr. Adrian McIntryre and Abbie Fink have to say about the matter.
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Fake Reviews Could Cost You
Abbie Fink | Oct 21, 2021
Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.
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Communicators Guide the Narrative Around Civility and Combatting Misinformation
Abbie Fink | Oct 13, 2021
Everybody with internet access and an opinion can share their views online. So how can you know that what you read online is factual? Learn more with Abbie Fink, Dr. Adrian McIntyre and special guest Michelle Olson on this week's podcast episode of #CSOM!
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Why I Won’t Slam Your Business on Social Media
Abbie Fink | Oct 5, 2021
What is the best solution when you feel like a business is in the wrong? Communicating first with the manager can go a long way. Hear from Abbie why this strategy might be the most effective.
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What Started as a Family-owned Business is Still Thriving Today
Abbie Fink | Sep 30, 2021
The printing press helped pioneer the mass production of printed copy. Abbie Fink recently visited an old printing press shop called Hatch Show Print and shares more about it in today's blog post.
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Employees as Brand Ambassadors
Abbie Fink | Sep 29, 2021
Are your employees empowered to represent your brand effectively? Your employees are a direct reflection of your business and have direct influence on whether your customers will be satisfied. Hear more in this week's episode of #CSOM with Abbie Fink and Adrian McIntyre.
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Business Networking is Still Relevant
Abbie Fink | Sep 15, 2021
Whether you want to stay virtual or begin venturing out, networking is a significant part of new business development and reputation building. Hear more on the importance of networking in this week's episode of #CSOM with Dr. Adrian McIntyre.
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