Author Archives: Abbie Fink
#MediaMonday – Nicole Raz
Abbie Fink | June 7, 2021
Ever since she attended middle school in Shanghai, China, Nicole Raz knew she wanted to become a journalist. In today's #MediaMonday post, you'll learn about how she got an early start in the field and how she ended up reporting for the Jewish News in Phoenix.
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How Good is Your Digital Marketing Strategy – Part One?
Abbie Fink | June 3, 2021
How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.
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Is Social Media a Blessing or Curse for Corporate Communications?
Abbie Fink | May 26, 2021
Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.
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Is Diversity, Equity and Inclusion a Waste of Time?
Abbie Fink | May 21, 2021
The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.
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What is Your Brand’s Purpose?
Abbie Fink | May 11, 2021
Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.
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#MediaMonday – Brent Ruffner
Abbie Fink | May 10, 2021
Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!
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Guest Post: What is PR?
Abbie Fink | May 5, 2021
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.
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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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Should We Be Educating Our Clients About Public Relations?
Abbie Fink | Apr 22, 2021
Should we be educating our clients about public relations? Abbie shares why this is an important part of our success.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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What is the Difference Between Local and National Public Relations?
Abbie Fink | Apr 6, 2021
Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support. The answer is yes. But, they’ll usually go on to say, you are a Phoenix-based public relations agency. Also, yes. We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.
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A Lot Can Happen in a Year
Abbie Fink | Mar 16, 2021
March 16, 2020 was a Monday. I was in Tucson for an all-day meeting with a client’s emergency operations team. They were putting plans in place “just in case.” It is always best to be prepared, right? You plan and hope you’ll never need it. I was there to discuss communications strategies. Others in the […]
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