Author Archives: Abbie Fink
Check the Calendar Before Planning your Next Event or Meeting
Abbie Fink | Sep 3, 2021
When committing to inclusivity, being mindful of scheduling your event on a religious holiday is one step you can take to demonstrate your dedication. Read more from Abbie Fink.
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Creativity, Curiosity, and Craft – what you need to get a job in public relations
Abbie Fink | Sep 1, 2021
Abbie Fink is often asked what skills are needed to be successful in public relations. In this week's episode of #CSOM, she discusses with Dr. Adrian McIntyre why creativity and curiosity are so important in this field.
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Are You Vaccinated? and Other Business Protocols
Abbie Fink | Aug 26, 2021
With more people vaccinated and business and networking events starting to be held again, there is still a lot to discuss about how we will return back to normal. Read more from Abbie Fink.
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Social Media Strategy, Policies, and Pitfalls
Abbie Fink | Aug 18, 2021
Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!
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The Olympics is About More Than Athletics
Abbie Fink | Aug 4, 2021
The Copper State of Mind podcast this week is about the lessons we can learn from the Olympics, because after all, it is about more than just athletics. Listen now!
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Is It Okay To Be Skeptical When Consuming The News?
Abbie Fink | July 21, 2021
In this week's episode of #CSOM, Ilana Lowery, Arizona Director for Common Sense Media joins Abbie Fink and Dr. Adrian McIntyre to talk about news literacy. Listen now!
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What Makes a Good Client?
Abbie Fink | July 14, 2021
For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.
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Why it is Important to be News Literate
Abbie Fink | July 7, 2021
Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.
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How Good is Your Digital Marketing Strategy – Part Three?
Abbie Fink | July 1, 2021
Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.
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Is it Enough to Just Say You’re Sorry?
Abbie Fink | June 23, 2021
We’re all going to make mistakes, whether in our personal lives or our professional lives. But when that happens, owning up to that mistake will go a long way. But what happens when the apology falls flat, isn’t sincere, isn’t believable?
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How Good is Your Digital Marketing Strategy – Part Two?
Abbie Fink | June 17, 2021
Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.
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#MediaMonday – Ron Dungan
Abbie Fink | June 14, 2021
Happy #MediaMonday! Today's feature comes Ron Dungan, a senior field correspondent with KJZZ. Learn more about him!
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