Author Archives: Abbie Fink

Can You Be Trusted?
With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!
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Two Years
This week marks two years since the start of the coronavirus pandemic. Read more from Abbie Fink on what we have faced and how she is defining the new normal two years later.
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Grow Your Brand with Instagram
The final episode in the "Grow Your Brand" series is here with Abbie Fink and Dr. Adrian McIntyre sharing how Instagram can benefit your organization. Find out more in the latest episode of #CSOM.
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Why I Say Yes to Speaking to College Classes
Guest speakers can offer college students the opportunity to network professionally and receive advice for the workplace. Read more from Abbie Fink on why she will always speak to college classes.
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Grow Your Brand on Twitter
Twitter has become an important part of communications strategy for businesses. Find out how to grow your brand on the platform in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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Lessons to Learn From the Big Game
With the Super Bowl almost upon us, the game will provide brands with the opportunity to rule social media. Learn more in today's post from Abbie Fink.
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How to Grow Your Brand on Facebook
With an estimated 2.9 billion monthly active users, Facebook provides brands the opportunity to grow their business with a wide variety of tools. Learn more in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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What Have You Done for Me Lately?
What you spend on public relations should be considered an investment in your brand and a revenue generator. Read more from Abbie Fink on the role of PR and the importance of measuring its results.
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Grow Your Brand on LinkedIn
Whether you want to make new connections or generate business leads, LinkedIn is the perfect addition to your digital marketing strategy. Find out how to use the platform to grow your brand in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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It’s a Good Thing We Have Contingency Plans
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract.
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Trends in Digital for the New Year
Looking to be ahead of the curve in the digital world? Check out the trends that will set you apart in 2022 in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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What’s Been Popular on the Blog This Year?
From PR to marketing to pop culture, we covered it all on the blog this year. Discover our top 21 blog posts of 2021 with Abbie Fink.
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