Lessons to Learn From the Big Game

I know it seems odd that I would be the one writing a blog post about this weekend’s Super Bowl. We usually leave sports-related topics to Scott or Alison.

I have no particular allegiance to either of the teams in this year’s game but will be cheering on the Bengals.  After all, this will be only their third appearance and they were not the winner in those previous games.

We can expect some pretty fabulous commercials (and likely some not so fabulous).  We know the halftime show is going to be amazing as Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar perform for the first time on stage together.

But how can brands who don’t have millions of dollars to spend take advantage of this one-day event?  Social media, of course.

Want to be a part of the conversation?  Let Twitter be your guiding force. Add relevant content to the Twitter stream, follow hashtags and engage with other like-minded users. You can bet the day will be filled with stats, comments and opinions from athletes, fans and celebrities.

Be sure your social media team is empowered to be responsive online.  There will be moments during the game where quick-thinking community managers will take advantage of an opportunity to score points.  Remember “you can still dunk in the dark” according to Oreo’s social media feed during the black-out at the 2013 Super Bowl.

It is safe to assume that Tik Tok and Instagram will be equally as busy on game day.  These very visual platforms offer a great opportunity to show how fun your brand can be.

And let’s not forget Facebook.  Maybe not as fast-paced as the others, this platform can still be a valuable engagement tool on game day and beyond with the right strategy in place.

So grab your favorite snack food and charge up your devices, we’re in for a great game – both on the field and off.

And if you want to talk more about social media and content management for company, you can find us on twitter at @HMA_PR, we’d love to hear from you.