Grow Your Brand on LinkedIn
For most professionals, LinkedIn was likely the first social media platform you created. I know it was mine. It was simple to set up, people had to request to be connected and it didn’t seem to move as fast as “the Twitter” that everyone was talking about.
For me, it acted like an online rolodex, a place to keep contact information. And I pretty much said yes to anyone that sent a request.
Last week, one of my LinkedIn connections reached out as I was connected to someone she was meeting with and wanted to know how I knew that person. Well, I didn’t. She was one of those that I had likely said yes to without much thought.
If I was starting a LinkedIn profile today, I would be much more strategic. I am much more selective now and more aware of how and what I want my profile to portray about me.
And the same should be said about building your company profile on LinkedIn. Using your LinkedIn profile for your business is a strategic way to grow your brand, connect with current and prospective clients and position yourself (and your company) as a thought leader.
LinkedIn says that are now nearly 800 million users worldwide. I can’t imagine any business that could successfully engage with 800 million users. But identifying who of those 800 million you do want to engage with can make LinkedIn a very powerful marketing tool.
From making connections and establishing partnerships to generating leads and boosting your brand awareness, you can do many things with LinkedIn that make it an invaluable addition to your digital marketing strategy.
Tune in to this week’s episode of Copper State of Mind as Adrian and I talk more about LinkedIn and how you can use it to build your brand. It is the first in a series of “grow your brand” episodes that we’ll be doing over the next several weeks.
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