Author Archives: Abbie Fink
Architects Aren’t Just for Buildings
Abbie Fink | Mar 30, 2022
The most valuable asset a business can have is its reputation. In this week's episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre are chatting with Jon Goldberg, the founder and chief reputation architect with Reputation Architects. Listen now!
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Are You Looking for a Job in Public Relations?
Abbie Fink | Mar 24, 2022
Job searching in the current market has evolved with the rise of hybrid and remote work environments. Find out the best tips for securing a job in the PR field of today with Abbie Fink.
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Can You Be Trusted?
Abbie Fink | Mar 16, 2022
With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!
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Two Years
Abbie Fink | Mar 10, 2022
This week marks two years since the start of the coronavirus pandemic. Read more from Abbie Fink on what we have faced and how she is defining the new normal two years later.
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Grow Your Brand with Instagram
Abbie Fink | Mar 2, 2022
The final episode in the "Grow Your Brand" series is here with Abbie Fink and Dr. Adrian McIntyre sharing how Instagram can benefit your organization. Find out more in the latest episode of #CSOM.
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Why I Say Yes to Speaking to College Classes
Abbie Fink | Feb 23, 2022
Guest speakers can offer college students the opportunity to network professionally and receive advice for the workplace. Read more from Abbie Fink on why she will always speak to college classes.
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Grow Your Brand on Twitter
Abbie Fink | Feb 16, 2022
Twitter has become an important part of communications strategy for businesses. Find out how to grow your brand on the platform in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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Lessons to Learn From the Big Game
Abbie Fink | Feb 11, 2022
With the Super Bowl almost upon us, the game will provide brands with the opportunity to rule social media. Learn more in today's post from Abbie Fink.
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How to Grow Your Brand on Facebook
Abbie Fink | Feb 2, 2022
With an estimated 2.9 billion monthly active users, Facebook provides brands the opportunity to grow their business with a wide variety of tools. Learn more in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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What Have You Done for Me Lately?
Abbie Fink | Jan 26, 2022
What you spend on public relations should be considered an investment in your brand and a revenue generator. Read more from Abbie Fink on the role of PR and the importance of measuring its results.
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Grow Your Brand on LinkedIn
Abbie Fink | Jan 19, 2022
Whether you want to make new connections or generate business leads, LinkedIn is the perfect addition to your digital marketing strategy. Find out how to use the platform to grow your brand in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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It’s a Good Thing We Have Contingency Plans
Abbie Fink | Jan 12, 2022
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract.
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