Author Archives: Justin Liggin
What is PR4.0?
In a recent interview, PRGN President Andy See shares that we have officially stepped into the age of PR4.0. Justin Liggin examines the meaning behind PR4.0 and the role of purpose in communications today. Read more!
READ MOREWhat’s New in Canva?
Online graphic design tool Canva is rolling out new features that are helping us unlock our creative side. From AI to audio syncing, Justin Liggin shares the platform's newest tools in this blog post.
READ MOREHow Events Can Create Opportunities for Clients
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
READ MORE#MediaMonday – Juliette Rihl
Juliette Rihl, housing insecurity and homelessness reporter at The Arizona Republic and azcentral.com, is the latest feature in our #MediaMonday series! Meet Juliette, learn more about her beat, hear the stories she is proudest of and more in this post.
READ MOREWhat Does Verification Mean on Social Media?
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.
READ MOREThe Power of the Prompt in ChatGPT
Prompts play a crucial role in leveraging the power of AI tools like ChatGPT. Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post.
READ MORE#MediaMonday – Amanda Luberto
Happy #MediaMonday! The latest feature comes to us from Amanda Luberto, a coproducer of The Arizona Republic and azcentral.com podcasts, Valley 101, a weekly podcast that answers listener questions about the Phoenix area, and The Gaggle, an Arizona politics podcast. Meet Amanda and learn more about her programs here!
READ MOREHow Can You Find Your Audience?
Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!
READ MOREHow Can Nonprofit Organizations Tell Inclusive Stories?
Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!
READ MORECould Password Sharing Cause Crisis?
While more than 100 million households currently share passwords for Netflix, this will soon change with the platform's upcoming password sharing plan. Read more from Justin Liggin on what's to come for Netflix and the importance of PR in this rollout.
READ MOREAre News Organizations Departing Twitter?
Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. Find out why these organizations have left the platform in the latest blog post from Justin Liggin
READ MOREWhat Are Content Pillars?
By planning with content pillars, you can share relevant and consistent information that aligns with your business does and what your followers want. Learn more on social media pillars and how to create them in this post from Justin Liggin.
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