Author Archives: Justin Liggin
How Barbie is Turning the World Pink
Justin Liggin | July 19, 2023
If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.
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How Can You Find Inspiration in Public Relations?
Justin Liggin | July 12, 2023
With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!
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What is Threads?
Justin Liggin | July 6, 2023
Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.
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What is PR4.0?
Justin Liggin | June 27, 2023
In a recent interview, PRGN President Andy See shares that we have officially stepped into the age of PR4.0. Justin Liggin examines the meaning behind PR4.0 and the role of purpose in communications today. Read more!
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What’s New in Canva?
Justin Liggin | June 20, 2023
Online graphic design tool Canva is rolling out new features that are helping us unlock our creative side. From AI to audio syncing, Justin Liggin shares the platform's newest tools in this blog post.
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How Events Can Create Opportunities for Clients
Justin Liggin | June 15, 2023
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
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#MediaMonday – Juliette Rihl
Justin Liggin | June 12, 2023
Juliette Rihl, housing insecurity and homelessness reporter at The Arizona Republic and azcentral.com, is the latest feature in our #MediaMonday series! Meet Juliette, learn more about her beat, hear the stories she is proudest of and more in this post.
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What Does Verification Mean on Social Media?
Justin Liggin | June 1, 2023
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.
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The Power of the Prompt in ChatGPT
Justin Liggin | May 24, 2023
Prompts play a crucial role in leveraging the power of AI tools like ChatGPT. Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post.
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#MediaMonday – Amanda Luberto
Justin Liggin | May 15, 2023
Happy #MediaMonday! The latest feature comes to us from Amanda Luberto, a coproducer of The Arizona Republic and azcentral.com podcasts, Valley 101, a weekly podcast that answers listener questions about the Phoenix area, and The Gaggle, an Arizona politics podcast. Meet Amanda and learn more about her programs here!
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How Can You Find Your Audience?
Justin Liggin | May 11, 2023
Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!
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How Can Nonprofit Organizations Tell Inclusive Stories?
Justin Liggin | May 4, 2023
Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!
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