Author Archives: Justin Liggin
The Keys to A Successful Webinar
Justin Liggin | Sep 8, 2023
Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Justin Liggin on key elements for a successful webinar.
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Am I Building Loyal Audiences?
Justin Liggin | Sep 6, 2023
How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.
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Why Consistency is Important for Integrated Marketing Success
Justin Liggin | Sep 1, 2023
Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.
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The Benefits of Radio
Justin Liggin | Aug 29, 2023
Do you want to reach the public through the airwaves? Learn more about the role of radio in helping reach business goals and connecting with the community in this blog post from Justin Liggin. Read more!
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What Are the Keys to Visual Marketing?
Justin Liggin | Aug 22, 2023
From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!
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What to Know About Gen Alpha
Justin Liggin | Aug 18, 2023
With 2.8 million Gen Alphas born globally each week, Justin Liggin is covering the newest generation in this blog post. Discover how to reach this audience with your marketing strategies. Click here!
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Is Your Campaign Media Friendly?
Justin Liggin | Aug 8, 2023
Are your campaigns media friendly? Justin Liggin shares how good research, prepared spokespeople, accessible visuals and more can make your story more effective for the media in this blog post.
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Finding the Right Fit for Your Story
Justin Liggin | Aug 4, 2023
Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.
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What is SMS Marketing?
Justin Liggin | July 27, 2023
Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.
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How Barbie is Turning the World Pink
Justin Liggin | July 19, 2023
If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.
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How Can You Find Inspiration in Public Relations?
Justin Liggin | July 12, 2023
With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!
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What is Threads?
Justin Liggin | July 6, 2023
Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.
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