Author Archives: Justin Liggin
Tips and Tricks for Working Remotely
Justin Liggin | Apr 21, 2021
If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.
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Communicating Your Reopening
Justin Liggin | Apr 16, 2021
As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.
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The Importance of Personalization
Justin Liggin | Apr 2, 2021
In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?
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How to Build a Crisis Management Strategy for Social Media
Justin Liggin | Mar 23, 2021
Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.
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What Does the Future Look Like for Event Marketing?
Justin Liggin | Mar 17, 2021
Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. The HMA Team also regularly shares our thoughts on events on our blog as we discuss what we have learned from the many virtual events […]
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How Can You Improve Your Local SEO?
Justin Liggin | Mar 12, 2021
If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers. The first […]
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How Can You Communicate Sustainability?
Justin Liggin | Feb 26, 2021
February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]
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How to Make Your Feed Fun
Justin Liggin | Feb 19, 2021
While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]
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What Social Media Metrics Should You Track?
Justin Liggin | Feb 5, 2021
Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts. There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]
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What is Paid Search Marketing?
Justin Liggin | Jan 21, 2021
Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]
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Switch Up Your Social Media with Video Posts
Justin Liggin | Jan 15, 2021
If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]
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Reaching Gen Z in 2021
Justin Liggin | Jan 8, 2021
With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]
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