Author Archives: Alison Bailin
How To Win New Business
Alison Bailin | May 17, 2018
Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. Here are the takeaways.
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#MediaMonday – Daphne Munro
Alison Bailin | May 14, 2018
On this #MediaMonday, we share a little about media veteran Daphne Munro, who recently launched her own “Smart Shopper Daphne” project!
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How To Make People Better
Alison Bailin | May 11, 2018
Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event.
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Is Effective Employee Communications Possible?
Alison Bailin | May 10, 2018
Of course it is! But, it’s not as easy is sending an email or calling a meeting. Just because you say or type it does NOT mean they will come (or care). Our Public Relations Global Network partner Andy See of Perspective Strategies recently shared some great tips on how to use employee communication to […]
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#MediaMonday – Brandon Brown
Alison Bailin | May 7, 2018
We are so happy to welcome Brandon Brown back to Arizona and back to the Phoenix Business Journal. His beat? All things restaurant and retail.
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What is a Photo Caption?
Alison Bailin | May 3, 2018
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
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#MediaMonday – Natasha Beal
Alison Bailin | Apr 30, 2018
Today, we share a little about Natasha Beal, owner of Deer Valley Times, North Tatum Times and North 32nd News.
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What Is a Story Pitch?
Alison Bailin | Apr 27, 2018
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
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How Do You Nail a Media Interview?
Alison Bailin | Apr 26, 2018
You’ve got an opportunity (thanks to a PR person, we hope!) to share your story or brand with the media. Here's how you nail the interview!
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What Is Wrong With Your Story Pitch?
Alison Bailin | Apr 19, 2018
Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”
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#MediaMonday – Taylor Transtrum
Alison Bailin | Apr 16, 2018
Last month, Alison finally got a chance to meet Taylor Transtrum, a writer for Modern Luxury Scottsdale. Her story is a great one – and she has all sorts of story needs. Take a look!
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#MediaMonday – Marisol Avila
Alison Bailin | Apr 9, 2018
Marisol Avila is the founder of “All the Prettys,” a popular national fashion and lifestyle blog. Her Instagram page for the site, “alltheprettys” has a massive following. I am talking north of 45,000 avid fans.
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