Author Archives: Alison Bailin

Top 10 Reasons YOU Have a (NOT) PR Problem

Top 10 Reasons YOU Have a (NOT) PR Problem

 |  July 24, 2013

All too often, we see celebrities who have built brands for themselves get into major crisis communications situations for one reason or another (or many). And, when in crisis mode, the media all all all too often refer to the situation as a PR Problem, sometimes joking the PR team behind said celebrity should be […]

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#MediaMonday – Mark Asher

#MediaMonday – Mark Asher

 |  July 8, 2013

I’ve never been accused of being a “girly girl.” In fact, I take great pride in the fact that I know more about NBA Playoff stats (where Lebron has proven in recent weeks that he will never match Mike – bwahahahaha) and the Notre Dame Fighting Irish’s on-going football team woes, than I do about […]

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#MediaMonday – Jeremy Stevens

#MediaMonday – Jeremy Stevens

 |  June 17, 2013

Fun fact – HMA’s own Scott Hanson was once an ace television reporter. It’s true – and it was in the 1980s, so he did it with a PERM! (think Mr. Brady in the later years of the Brady Bunch). Much like our Mr. Hanson, we have another ace television star in our midst – […]

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#MediaMonday – Marc Buckhout

#MediaMonday – Marc Buckhout

 |  Apr 8, 2013

The Valley really is the smallest “big city” of all time. Get this: For the past several years, I have not only been pitching the Foothills Focus, which is a popular weekly newspaper covering all things in Anthem, Black Canyon City, Carefree, Cave Creek, Desert Hills, New River, north Phoenix and north Scottsdale, on a […]

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#MediaMonday – The Tishin Update Edition

#MediaMonday – The Tishin Update Edition

 |  Mar 25, 2013

In September 2011, we profiled proud Arcadian media gal Tishin Donkersley about her life, work and everything in between as part of our regular #MediaMonday profile series. It was a match made in heaven for us and Tishin, as everyone at HMA became quick friends with the then-Green Living AZ editor. Today, we are pleased […]

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#MediaMonday – Terrance Thornton

#MediaMonday – Terrance Thornton

 |  Mar 18, 2013

The Valley is nothing if not segmented — and then segmented within its segments. Take Scottsdale, for example. There’s Old Town, Arcadia, North Scottsdale, etc. Or what about the Southeast Valley? There’s Chandler, but also San Tan, Gilbert, Mesa, Tempe, and so on. Don’t even get me started on the Phoenix/Ahwatukee/Central Corridor/Downtown/Desert Ridge/West Side segmentation. […]

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Media Training Outliers

 |  Jan 10, 2013

As most of you know, Abbie was recently featured on ESPN! Her insight was brilliant – focused on how those “boring” sound bites from athletes are really just them hitting their message points in sometimes-emotional moments. If you missed it, click here. Anyhow, I agree with her concepts wholeheartedly, especially today with morality and social […]

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Abbie in ESPN, Alison in Hysterics

 |  Jan 8, 2013

Yesterday, two things happened – neither of which I thought would happen in a million years. First – my Notre Dame Fighting Irish made it to the BCS Title Game, less than two years before the silly system goes away in favor of a playoff system. While so excited for the appearance and undefeated regular […]

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#MediaMonday – Jessica Parsons

#MediaMonday – Jessica Parsons

 |  Nov 19, 2012

Once upon a time—okay, in the mid-90s—there was a KTVK-3TV producer named Jessica Parsons. Enter music: A Space Odyssey, married to her own prince charming and fellow co-worker, Jeffrey… and life was good. Two moves, one child and three dogs later…she still has that great sense of humor, big smile and fabulous fashion sense most […]

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#MediaMonday – Kirk Kern

 |  Oct 29, 2012

    Fun fact – I got my start in copywriting for magazines from Mr. Kirk Kern back in 2004 or 2005. I was working around the clock, trying to pitch the story of WalkAmerica and the March for Babies to the masses. Kirk was living in Las Vegas, but publishing 101 North Magazine in […]

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#MediaMonday – Blanca Esparza-Pap

 |  Oct 15, 2012

    You know her. You love her. Today’s #MediaMonday focuses on a gal beloved by the local PR, civic and fellow broadcast community – 3TV’s Blanca Esparza-Pap. A calming force for good, this multi-tasking momma to a four-year-old harnesses her powers of organization and enthusiasm as the community relations manager for 3TV, effectively utilizing […]

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#MediaMonday – Rocky Mountain Emmys

 |  Oct 8, 2012

    This past weekend was a special one for Arizona’s broadcast media as its best and brightest in television production, talent, direction and camera work were honored at the 35th Annual Rocky Mountain Emmy Awards. Some great friends and colleagues were honored during the event, including 12 News for Station Excellence, 3TV for Feature […]

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