Search Results for: prsa
Why You Should Enter Industry Award Programs
Scott Hanson | Mar 20, 2018
Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
READ MORE
#TipForTuesday – What is Leadership?
Abbie Fink | Mar 13, 2018
The leadership words for this month’s #TipForTuesday, selected from the Developing the Leader Within You deck of cards, are perfection, recognition and diversity.
READ MORE
What is a Ghostwriter?
Abbie Fink | Mar 7, 2018
As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc. And more often than not, these communications pieces are written on behalf of someone else.
READ MORE
Frequently Asked Questions about Public Relations
Alison Bailin | Feb 22, 2018
Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
READ MORE
Volunteering – No Pain, No Gain
Rachel Brockway | Jan 19, 2018
Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]
READ MORE
Facebook Plans to Focus on Issues Including Fake News
Rachel Brockway | Jan 11, 2018
Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]
READ MORE
Micro-Influencer 101 – Public Relations Connections
Breanne Krager | Dec 15, 2017
Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]
READ MORE
ASU PRSSA: What I learned at National Conference
Abbie Fink | Oct 19, 2017
HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]
READ MORE
The “I Don’t Know What to Write About” Blog Post
Breanne Krager | Oct 13, 2017
Writer's block - we've all been there. In addition to having a number of PR resources to pull from, Bre has some tricks she uses to get out of these ruts.. [Click below for more]
READ MORE
Influencer Marketing 101 – Making Powerful Connections
Rachel Brockway | Sep 22, 2017
The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]
READ MORE
Civil Dialogue
Abbie Fink | Aug 30, 2017
Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. [Click below for more]
READ MORE
#MediaMonday – Luige del Puerto
Breanne Krager | Aug 28, 2017
When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! [Click below for more]
READ MORE