Search Results for: prsa
Derrick Hall is a Home Run
Alison Bailin | Apr 17, 2019
I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at the PRSA Western District Conference in Phoenix last week (co-chaired by HMA’s own Abbie S. Fink, I might add), I had to go there. Now, you may think it […]
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Board service is a time commitment, but worth it
Abbie Fink | Apr 10, 2019
I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start of the PRSA Western District Conference. My pal Michelle Olson and I are co-chairing the two-day, sold-out conference here in Phoenix this week. My mom asked me if I […]
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#Book Club — The Later Years
Scott Hanson | Jan 31, 2019
Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died. That’s the case for Edward Bernays, the Austrian-American known as “the father of public relations.” At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a […]
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What is a diverse and inclusive workplace?
Abbie Fink | Sep 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
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Why I Still Invest in Professional Development
Abbie Fink | May 1, 2018
Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
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Why Attend Professional Networking Events?
Breanne Krager | Mar 22, 2018
To piggyback off of Scott’s post from earlier this week, we'll be talking about the importance of attending networking events. For public relations professionals, this is usually in the form of a Public Relations Society of America (PRSA) activity!
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Why You Should Enter Industry Award Programs
Scott Hanson | Mar 20, 2018
Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
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#TipForTuesday – What is Leadership?
Abbie Fink | Mar 13, 2018
The leadership words for this month’s #TipForTuesday, selected from the Developing the Leader Within You deck of cards, are perfection, recognition and diversity.
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What is a Ghostwriter?
Abbie Fink | Mar 7, 2018
As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc. And more often than not, these communications pieces are written on behalf of someone else.
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Frequently Asked Questions about Public Relations
Alison Bailin | Feb 22, 2018
Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
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Volunteering – No Pain, No Gain
Rachel Brockway | Jan 19, 2018
Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]
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Facebook Plans to Focus on Issues Including Fake News
Rachel Brockway | Jan 11, 2018
Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]
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