Author Archives: Abbie Fink
#HMATurns40 Does all this marketing really work?
Abbie Fink | Oct 1, 2020
With about one month until election day, many of our phones, TV's and mailboxes have been flooded with campaign promises of candidates. But how effective are these measures? During HMA's 40 year history, we've been nonpartisan in our public relations campaigns to evaluate each opportunity. Read more from Abbie about this strategy by clicking the link. #HMATurns40
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#MediaMonday – Ellen O’Brien
Abbie Fink | Sep 21, 2020
Today’s #MediaMonday comes to us from Ellen O’Brien, reporter and photographer at the Jewish News. The Jewish News covers news of interest to and about the Jewish community throughout the Valley. So, Ellen, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always loved writing. Growing up, […]
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Abbie Fink | Sep 21, 2020
Happy #MediaMonday! Today's feature comes from Ellen O'Brien, a reporter and photographer with Jewish News. Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU. Learn more about her and the types of pitches she is accepting by clicking the link.
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Could it really be 100 days?
Abbie Fink | Sep 17, 2020
Yes, it has been 100 days since we re-set the clock on our work-from-home strategy. The HMA team made a valiant attempt to return to the office in early June. We had a detailed document outlining the steps we were taking to ensure we were safe in the office, protocols for meeting with clients, how […]
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Where were you 19 years ago?
Abbie Fink | Sep 11, 2020
Where were you 19 years ago today? As the nation remembers the lives lost during the attacks on this day, Abbie reflects on what that day meant in crisis communications. Read more.
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When working from home means someone else’s home
Abbie Fink | Sep 4, 2020
With her new suitcases in hand, Abbie headed to visit her sister in California to work from home. Read more about her new routine while working from somebody elses home.
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Does Anybody Really Know What Time It Is?
Abbie Fink | Aug 27, 2020
How has working from home changed your perception of time? Abbie finds herself having more time to schedule meetings and "meet" with friends but is still just as busy as before the pandemic. Click to read more of her thoughts about the time.
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#MediaMonday – Shannon Levitt, Jewish News
Abbie Fink | Aug 10, 2020
Happy #MediaMonday! Today, get to know Shannon Levitt, the editor of Jewish News. Prior to joining Jewish News, she worked as a Crux reporter for The Boston Globe. Follow the link to learn more about her and how she got into journalism.
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Have we seen the end of local news?
Abbie Fink | Aug 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.
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Celebrating a diverse client roster as #HMATurns40
Abbie Fink | July 30, 2020
As #HMATurns40, Abbie takes a walk down memory lane to celebrate the work we have done for our diverse clientele. Follow the link to read more...
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HMA joins with other communications firms on a collaborative public health campaign effort
Abbie Fink | July 24, 2020
HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.
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What is integrity?
Abbie Fink | July 22, 2020
This year Abbie made a commitment to complete five 5Ks as she has done in years past, but the pandemic has made it more challenging to keep the commitment. Follow the link to read more about how she used her integrity to fulfill her commitments.
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