Search Results for: prsa

How Events Can Create Opportunities for Clients

How Events Can Create Opportunities for Clients

 |  June 15, 2023

By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.

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What Is AI’s Code of Ethics?

What Is AI’s Code of Ethics?

 |  June 14, 2023

Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”

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Don’t Feed the Trolls

Don’t Feed the Trolls

 |  May 5, 2023

By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.

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How Can Nonprofit Organizations Tell Inclusive Stories?

How Can Nonprofit Organizations Tell Inclusive Stories?

 |  May 4, 2023

Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!

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Change Your Story, Change the Impact

Change Your Story, Change the Impact

 |  Apr 28, 2023

Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.

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How Do I Navigate the Ethical Landscape of PR?

How Do I Navigate the Ethical Landscape of PR?

 |  Mar 29, 2023

Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!

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How Do I Write a Compelling Bio?

How Do I Write a Compelling Bio?

 |  Mar 16, 2023

Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!

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Where Have Our Ethics Gone?

Where Have Our Ethics Gone?

 |  Mar 15, 2023

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

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How Do I Become Excellent at Public Relations?

How Do I Become Excellent at Public Relations?

 |  Mar 8, 2023

Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!

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Communications Pros Are a Good Example of a Community

Communications Pros Are a Good Example of a Community

 |  Oct 21, 2022

The Valley's communications pros are close, cooperative and all share a likeminded passion for the industry. Abbie Fink shares more on the importance of our community in the latest blog post.

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How a TV Show Supports Local Journalism

How a TV Show Supports Local Journalism

 |  Oct 20, 2022

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.

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#FunFactFriday – The Year 2000

#FunFactFriday – The Year 2000

 |  Sep 2, 2022

PRSA Phoenix and the Phoenix PR Pros Facebook group came together to celebrate the group hitting 2,000 members with a 2000s themed celebration. In this #FunFactFriday, Justin Liggin shares facts on the year 2000. Read more!

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