Search Results for: prsa
What’s Changing in the AP Stylebook for 2024?
Justin Liggin | Sep 20, 2023
The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!
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Is There a Right Way to Collaborate?
Rayna Burgett | Sep 7, 2023
Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!
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Finding the Right Fit for Your Story
Justin Liggin | Aug 4, 2023
Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.
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How Events Can Create Opportunities for Clients
Justin Liggin | June 15, 2023
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
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What Is AI’s Code of Ethics?
Rayna Burgett | June 14, 2023
Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”
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Don’t Feed the Trolls
Abbie Fink | May 5, 2023
By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.
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How Can Nonprofit Organizations Tell Inclusive Stories?
Justin Liggin | May 4, 2023
Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!
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Change Your Story, Change the Impact
Abbie Fink | Apr 28, 2023
Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.
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How Do I Navigate the Ethical Landscape of PR?
Rayna Burgett | Mar 29, 2023
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!
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How Do I Write a Compelling Bio?
Alison Bailin | Mar 16, 2023
Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!
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Where Have Our Ethics Gone?
Scott Hanson | Mar 15, 2023
One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.
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How Do I Become Excellent at Public Relations?
Alison Bailin | Mar 8, 2023
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
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