Search Results for: prsa
How To Select A Public Relations Agency
Abbie Fink | Mar 5, 2025
Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.
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What Makes A Great Host?
Justin Liggin | Oct 17, 2024
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
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The PR and Pickleball Connection
Justin Liggin | July 25, 2024
Just like pickleball players adapt their game, we in PR stay flexible and strategic to achieve clear goals. Read more on the pickleball and PR connection with insights on the growing game from Justin Liggin.
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#MediaMonday – Ellie Wolfe
Justin Liggin | Mar 11, 2024
Meet Ellie Wolfe in the latest #MediaMonday feature! Ellie serves as the higher education reporter for the Arizona Daily Star in Tucson. Learn more about her experience working in media, the stories she is working on, what to pitch her and much more here.
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What Strategies Are Involved in an Influencer Marketing Campaign?
Rayna Burgett | Nov 28, 2023
After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!
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Scott Hanson To Retire at Year-End, Abbie S. Fink Named President of HMA Public Relations
HMA Public Relations | Nov 1, 2023
(SCOTTSDALE, Ariz. – Nov. 1, 2023) – Scott Hanson, APR, Fellow PRSA, a longtime Valley public relations practitioner and owner of HMA Public Relations, will be retiring from the agency at the end of the year, naming Abbie S. Fink as president. Fink has been with the firm since 1993, serving as vice president/general manager […]
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Abbie S. Fink
HMA Public Relations | Nov 1, 2023
Abbie S. Fink is the president of HMA Public Relations. She has been with the firm since 1993.
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Alison Bailin
HMA Public Relations | Oct 31, 2023
Alison Bailin is director of client service at HMA Public Relations and has been a member of the team since 2004.
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Justin Liggin
HMA Public Relations | Oct 30, 2023
Justin Liggin is an account executive at HMA Public Relations and has been a member of the team since 2020.
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Karen Crabtree
HMA Public Relations | Oct 23, 2023
Karen "KC" Crabtree, APR is a senior consultant with HMA Public Relations, and has been a member of the team since 2024.
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What’s Changing in the AP Stylebook for 2024?
Justin Liggin | Sep 20, 2023
The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!
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Is There a Right Way to Collaborate?
Rayna Burgett | Sep 7, 2023
Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!
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