Author Archives: Scott Hanson
#MediaMonday – Rob Schumacher
Scott Hanson | Nov 8, 2021
It's #MediaMonday! Today's feature comes from Rob Schumacher, photojournalist for the Arizona Republic. Learn more about him and check out some of his favorite photos he has taken during his career.
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Social Media Advice From a Pro – Be Careful
Scott Hanson | Nov 2, 2021
What you post on social media is not only a reflection of yourself but also the companies for which you work and volunteer. Learn more from Scott Hanson.
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Iconic Photo Opps
Scott Hanson | Oct 26, 2021
Thanks to social media, consumers have been creating buzz about their favorite haunts and destinations by sharing great photos. Learn more about iconic photo opportunities with Scott Hanson.
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#MediaMonday – Lee Patterson
Scott Hanson | Oct 18, 2021
It's #MediaMonday! Today's feature comes from Lee Patterson, a sports radio host and director at KATO 1230 AM. Learn more about the voice of Gila Valley and eastern Arizona prep sports!
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Media Availability is Essential
Scott Hanson | Oct 15, 2021
When Muhammad Ali went by Cassius Clay, he told the media that he is the best friend that reporters have due to his availability. By offering great quotes, speaking his mind and being articulate in his answers, he knew that he could use the media to his advantage. Learn more from Scott Hanson!
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#MediaMonday – Zach Crenshaw
Scott Hanson | Oct 4, 2021
It's #MediaMonday! Today's feature comes from Zach Crenshaw, ABC15's newest weekend evening anchor. A fun fact about Zach is that he lived in Japan while when he was growing up. Learn more about him!
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Reaching Your Target Audience is Essential
Scott Hanson | Sep 28, 2021
In PR, we have many modes through which we can tell stories such as words, images and video. So how do other industries connect with their target audience to share their stories? Read more from Scott Hanson!
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Is Slow and Steady Effective?
Scott Hanson | Sep 22, 2021
San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!
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A Sign to Be Kind
Scott Hanson | Sep 17, 2021
Is kindness the way to ultimate success? Read more from Scott Hanson on promoting kindness in today's post.
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Is Imitation The Secret to Success?
Scott Hanson | Sep 7, 2021
As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.
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Wanna Bet?
Scott Hanson | Sep 2, 2021
As sports betting arrives in Arizona, HMA is extending our history of gaming PR through our work with Caesars Entertainment. Read more from Scott Hanson!
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#MediaMonday – John Holmberg
Scott Hanson | Aug 30, 2021
Happy #MediaMonday! Today we are featuring John Holmberg, host of Holmberg’s Morning Sickness on KUPD-FM from 5:30 a.m. to 10 a.m. each weekday. The show isn't for the lighthearted, so tune in to hear some twisted humor. Learn more about John and his 20 years with KUPD!
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