Author Archives: Alison Bailin
How Do I Host an Efficient Meeting?
Alison Bailin | Feb 10, 2022
Looking to host an effective and engaging meeting with your clients? Learn how to get more out of your meetings with these tips from Alison Bailin.
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Why is Nostalgia an Effective Marketing Tactic?
Alison Bailin | Feb 1, 2022
Effective use of nostalgia in marketing communications doesn't just make you think about something; it makes you feel something. Read more from Alison Bailin on nostalgia in marketing.
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How Do I Send a Press Release?
Alison Bailin | Jan 28, 2022
How are you sending your press releases in 2022? Find out the best practices for your next release with Alison Bailin in our PR Toolkit series.
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How Do I Promote My Brand’s Leadership?
Alison Bailin | Jan 20, 2022
Developing a strategic communications campaign for your executive leadership is a main way to elevate a brand or business. Read more from Alison Bailin in today's post.
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Are You Building Brand-cabulary?
Alison Bailin | Jan 6, 2022
Brand-cabulary can boost your brand power and help you stand out. Discover some of the most well-known brand-cabulary words in today's post from Alison Bailin.
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How Can I Avoid the Holiday Grammar Police?
Alison Bailin | Dec 23, 2021
The holidays are a time for many things, including common grammar mistakes. Find out how to avoid the grammar police and holiday card errors with Alison Bailin.
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Does Color Matter in Communications?
Alison Bailin | Dec 15, 2021
Pantone has announced the 2022 color of the year. Read more from Alison Bailin on "Very Peri" and why color matters in communications.
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What is the Word of 2021?
Alison Bailin | Dec 10, 2021
The official word of 2021 has been named. Find out the word and what it means with Alison Bailin.
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What Should You Look for in a Public Relations Agency?
Alison Bailin | Nov 30, 2021
Seeking out a PR agency to work with your business? Find out the questions you should be asking with Alison Bailin.
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What is Story Hunting?
Alison Bailin | Nov 23, 2021
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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#MediaMonday – Audrey Jensen
Alison Bailin | Nov 15, 2021
Happy #MediaMonday! Today's feature comes from Audrey Jensen, a real estate reporter at the Phoenix Business Journal. Learn more about her and how she got her start in writing!
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How to Be a Better Sponge
Alison Bailin | Nov 5, 2021
Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!
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