Author Archives: Alison Bailin

#MediaMonday – Philip Haldiman
Happy #MediaMonday! Today's feature comes to us from Philip Haldiman, a news editor at the Peoria Independent and Independent Newsmedia. Learn more about him in today's post!
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How Do I Host an Efficient Meeting?
Looking to host an effective and engaging meeting with your clients? Learn how to get more out of your meetings with these tips from Alison Bailin.
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Why is Nostalgia an Effective Marketing Tactic?
Effective use of nostalgia in marketing communications doesn't just make you think about something; it makes you feel something. Read more from Alison Bailin on nostalgia in marketing.
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How Do I Send a Press Release?
How are you sending your press releases in 2022? Find out the best practices for your next release with Alison Bailin in our PR Toolkit series.
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How Do I Promote My Brand’s Leadership?
Developing a strategic communications campaign for your executive leadership is a main way to elevate a brand or business. Read more from Alison Bailin in today's post.
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Are You Building Brand-cabulary?
Brand-cabulary can boost your brand power and help you stand out. Discover some of the most well-known brand-cabulary words in today's post from Alison Bailin.
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How Can I Avoid the Holiday Grammar Police?
The holidays are a time for many things, including common grammar mistakes. Find out how to avoid the grammar police and holiday card errors with Alison Bailin.
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Does Color Matter in Communications?
Pantone has announced the 2022 color of the year. Read more from Alison Bailin on "Very Peri" and why color matters in communications.
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What is the Word of 2021?
The official word of 2021 has been named. Find out the word and what it means with Alison Bailin.
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What Should You Look for in a Public Relations Agency?
Seeking out a PR agency to work with your business? Find out the questions you should be asking with Alison Bailin.
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What is Story Hunting?
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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#MediaMonday – Audrey Jensen
Happy #MediaMonday! Today's feature comes from Audrey Jensen, a real estate reporter at the Phoenix Business Journal. Learn more about her and how she got her start in writing!
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