Author Archives: Alison Bailin
Why Do Brands Need Internal Communications?
Alison Bailin | June 9, 2023
Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.
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Are You Choosing Quality or Quantity?
Alison Bailin | June 2, 2023
With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!
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Is the Investment in Niche Advertising Worth It?
Alison Bailin | May 26, 2023
In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.
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What Can Businesses Learn From Inside the NBA?
Alison Bailin | May 19, 2023
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.
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#MediaMonday – Veronica Leon
Alison Bailin | May 8, 2023
Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!
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How Do I Fight Burnout in Public Relations?
Alison Bailin | May 3, 2023
If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.
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#MediaMonday – Kelly Gannon
Alison Bailin | Apr 24, 2023
Kelly Gannon, a producer for Arizona’s Family, is the latest feature in HMA's #MediaMonday series! Hear Kelly's story and discover fun facts on her in this blog post. Check it out!
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#MediaMonday – MacKenzie Brower
Alison Bailin | Apr 17, 2023
Today’s #MediaMonday comes to us from MacKenzie Brower, a reporter for Independent Newsmedia with a focus on the Northeast Valley and Paradise Valley. Meet MacKenzie in this feature!
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Why Are Pauses Important During an Interview?
Alison Bailin | Apr 14, 2023
Two of the three “villains” in the recent Vanderpump Rules scandal have broken their silences in the past week. Alison Bailin is sharing more on their podcast and TV appearances and discussing how these interviews highlight the importance of media training. Read more!
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#MediaMonday – Amanda Herrera
Alison Bailin | Apr 3, 2023
Happy #MediaMonday! This feature comes to us from Amanda Herrera, segment producer for AZ Family's Good Morning Arizona. Find out more on Amanda and her program in this blog post!
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How Do I Effectively Celebrate a Brand Milestone (Part Two)?
Alison Bailin | Mar 31, 2023
With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.
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#MediaMonday – Colton Krolak
Alison Bailin | Mar 20, 2023
It's time for another #MediaMonday feature! The latest comes to us from Colton Krolak, a reporter for KTAR FM. Learn more on how he got his start in the media, the type of story pitches he is looking for and fun facts in this post.
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