Author Archives: Alison Bailin
Brands and Politics
Alison Bailin | June 7, 2018
The line between brands and political issues is not only getting blurrier in the United States, but in other countries, too.
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Datelines in Public Relations Writing
Alison Bailin | May 31, 2018
The correct way to write a dateline.
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What Is A Calendar Listing?
Alison Bailin | May 24, 2018
Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing.
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#MediaMonday – Gretchen Pahia
Alison Bailin | May 21, 2018
Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today.
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How To Win New Business
Alison Bailin | May 17, 2018
Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. Here are the takeaways.
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#MediaMonday – Daphne Munro
Alison Bailin | May 14, 2018
On this #MediaMonday, we share a little about media veteran Daphne Munro, who recently launched her own “Smart Shopper Daphne” project!
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How To Make People Better
Alison Bailin | May 11, 2018
Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event.
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Is Effective Employee Communications Possible?
Alison Bailin | May 10, 2018
Of course it is! But, it’s not as easy is sending an email or calling a meeting. Just because you say or type it does NOT mean they will come (or care). Our Public Relations Global Network partner Andy See of Perspective Strategies recently shared some great tips on how to use employee communication to […]
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#MediaMonday – Brandon Brown
Alison Bailin | May 7, 2018
We are so happy to welcome Brandon Brown back to Arizona and back to the Phoenix Business Journal. His beat? All things restaurant and retail.
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What is a Photo Caption?
Alison Bailin | May 3, 2018
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
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#MediaMonday – Natasha Beal
Alison Bailin | Apr 30, 2018
Today, we share a little about Natasha Beal, owner of Deer Valley Times, North Tatum Times and North 32nd News.
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What Is a Story Pitch?
Alison Bailin | Apr 27, 2018
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
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