Author Archives: Abbie Fink
A Picture is Worth a Thousand Words: Using Behavioral Insights in Visual Communication
Abbie Fink | Nov 14, 2019
Terry Flynn and Tim Li of McMaster University wrote an article for the Institute for Public Relations about the benefits of using behavioral insights in visual communication. Read more!
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#MediaMonday – Laurel Morales
Abbie Fink | Oct 28, 2019
Today’s #MediaMonday comes to us from Laurel Morales, senior field correspondent for KJZZ’s Fronteras Desk. Learn more about her!
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What are you grateful for?
Abbie Fink | Oct 17, 2019
In honor of her 55th birthday, Abbie is adding five more things to her list of what she was thankful for at 50 years old. What are you grateful for?
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#MediaMonday – Colleen Sparks
Abbie Fink | Oct 14, 2019
Today’s #MediaMonday comes to us from Colleen Sparks, editor of North Central News. Check out the post to get to know more about her.
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Does your astrological sign dictate your career path?
Abbie Fink | Oct 3, 2019
Abbie has noticed there are a lot of Libras in communications - including most of HMA. Do other career paths line up with astrological signs? Find out for yourself!
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Confirm or not to confirm, that is the question
Abbie Fink | Sep 26, 2019
Now that we all rely on digital calendars, do you still make a point to confirm your appointments ahead of time? See how Abbie manages her confirmations.
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#MediaMonday – Emma Gibson
Abbie Fink | Sep 16, 2019
Happy #MediaMonday! Today, we're introducing you to Emma Gibson, a public affairs reporter for Arizona Public Media in Tucson.
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Does anyone use the phone as a phone anymore?
Abbie Fink | Sep 13, 2019
Are phone calls becoming obsolete? Abbie sure hopes not. As a communications pro, she believes everyone should pick up the phone and have a conversation every once in a while.
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The AP Stylebook Updates Hyphen Usage
Abbie Fink | Sep 5, 2019
The AP Stylebook is the one constant for those of us that make a living interacting with journalists. This handy guide helps us navigate through any grammatical questions to make sure everyone is on the same page.
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Those that do, teach
Abbie Fink | Aug 21, 2019
As the school year starts back up, Abbie is getting ready to teach another class for ASU. Read more about her journey from in-person to online teaching.
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What role does Facebook play in workplace friendships?
Abbie Fink | Aug 15, 2019
Are you friends with your coworkers or employees on Facebook? A recent study by the Institute for Public Relations found that being friends on Facebook helps strengthen relationships at work. Read more!
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Is it ok for the workplace to monitor your social media feed?
Abbie Fink | Aug 8, 2019
Social media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line?
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