Author Archives: Abbie Fink

#TipForTuesday – What is Leadership?

#TipForTuesday – What is Leadership?

 |  Sep 11, 2018

Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]

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#FunFactFriday –  What do Arizona’s broadcast media call letters mean?

#FunFactFriday – What do Arizona’s broadcast media call letters mean?

 |  Sep 7, 2018

The HMA team has been busy updating the FinderBinder, the state’s media directory.  At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant.  After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]

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Can omitting key information cause a crisis?

Can omitting key information cause a crisis?

 |  Aug 31, 2018

We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy.   It’s among the advantages of having outside PR counsel to serve as another check and balance. When is omitting – or forgetting — critical information in a […]

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#MediaMonday – Michael Doudna

#MediaMonday – Michael Doudna

 |  Aug 27, 2018

Today’s Media Monday comes to us from Michael Doudna, the newest reporter (for now) at 12 News, joining the NBC team in June. Michael and I connected working on a story during his first week at the station. So Michael, time to share… Well, I am brand new to the Southwest. I’m originally from Georgia, […]

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#TipForTuesday – What is Leadership?

#TipForTuesday – What is Leadership?

 |  Aug 14, 2018

What with vacation and busy travel in the month of July, I did not post as I committed to do on the second Tuesday of each month.  But I’m back at it today and I’ll do four cards instead of three from the Developing the Leader Within You deck.   Previous posts can be viewed here. […]

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What are the Pitfalls that Businesses Face When Engaging in Social Media?

What are the Pitfalls that Businesses Face When Engaging in Social Media?

 |  Aug 9, 2018

Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.

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What are the Risks of Social Media Engagement?

What are the Risks of Social Media Engagement?

 |  Aug 2, 2018

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.

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What Mr. Rogers Teaches About Us Communications

What Mr. Rogers Teaches About Us Communications

 |  July 24, 2018

Mr. Rogers' life lessons and discussions about tough topics were aimed towards children, but they are important for communicators, too.

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#MediaMonday – Karen Nowicki

#MediaMonday – Karen Nowicki

 |  July 23, 2018

Today's #MediaMonday features Karen Nowicki, owner/president of Phoenix Business RadioX and host of the “Phoenix Business Radio” shows.

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LinkedIn Most Popular Social Media Network for Fortune 500 companies

LinkedIn Most Popular Social Media Network for Fortune 500 companies

 |  July 18, 2018

According to a recent research study conducted at The Center for Marketing Research at the University of Massachusetts, Dartmouth, LinkedIn continues to be the most popular social network for Fortune 500 companies (98 percent), but more and more are incorporating visual social networks such as Instagram, YouTube, and Snapchat into their social media strategy. The […]

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Reflections on 25 years at HMA Public Relations

Reflections on 25 years at HMA Public Relations

 |  June 29, 2018

July 1 marks Abbie's 25th anniversary at HMA Public Relations and today's blog post marks the occasion by giving some thanks to those who has been there throughout her journey.

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#MediaMonday – John D'Anna

#MediaMonday – John D'Anna

 |  June 25, 2018

Today we are featuring John D'Anna from the Arizona Republic as this week's #MediaMonday profile.

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