Are we communicating differently?

#MediaMonday – Jill Schildhouse
April 20, 2020
Messaging In Sync
April 22, 2020
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Photo by Mathyas Kurmann on Unsplash

I was on the phone today with a reporter, she was following up on a request to interview one of our clients.  We’ve become friendly over the past few months of working together so as happens quite often, our conversation veered into a few other topics.

We got to talking about how differently we are communicating with our stakeholders (employees, clients, community members) in the face of COVID-19.  That our typical ways of getting messages out may not be working or applicable at this time.

Here are a few examples:

  • What if your primary target audience is seniors who may not regularly check the internet or social media to get information? Will there be a return to printed and mailed newsletters?
  • If we’re not driving to and from work listening to the radio, are news reports during morning and afternoon drive where you want to be or are daytime hours more appropriate now.
  • I, for one, am using the phone more often – as in making more phone calls. Sure, I still send the occasional text message, but since I can’t walk down the hall and chat with a colleague, using the phone has become my go-to way of communicating with the HMA team.
  • And speaking of go-to, we are all using video chat platforms like Zoom and GoToMeeting. Will these replace in-person meetings when the stay-at-home orders are lifted?
  • Entrepreneurs, teachers, artists, musicians, actors, doctors, nurses, clergy, chefs, heck, probably every profession, have taken to using Facebook Live, YouTube, IGTV and the like to provide content – from information to entertainment and comfort to cooking, you can find something online that meets your needs.

Who knows what the new normal will be like once COVID-19 is behind us.  But one thing is for sure, the need to communicate will still be there, we’ll just have some new ways to consider.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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