Search Results for: prsa
What Strategies Are Involved in an Influencer Marketing Campaign?
Rayna Burgett | Nov 28, 2023
After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!
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Scott Hanson To Retire at Year-End, Abbie S. Fink Named President of HMA Public Relations
HMA Public Relations | Nov 1, 2023
(SCOTTSDALE, Ariz. – Nov. 1, 2023) – Scott Hanson, APR, Fellow PRSA, a longtime Valley public relations practitioner and owner of HMA Public Relations, will be retiring from the agency at the end of the year, naming Abbie S. Fink as president. Fink has been with the firm since 1993, serving as vice president/general manager […]
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Abbie S. Fink
HMA Public Relations | Nov 1, 2023
Abbie S. Fink is the president of HMA Public Relations. She has been with the firm since 1993.
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Alison Bailin
HMA Public Relations | Oct 31, 2023
Alison Bailin is director of client service at HMA Public Relations and has been a member of the team since 2004.
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Justin Liggin
HMA Public Relations | Oct 30, 2023
Justin Liggin is an account executive at HMA Public Relations and has been a member of the team since 2020.
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Karen Crabtree
HMA Public Relations | Oct 23, 2023
Karen "KC" Crabtree, APR is a senior consultant with HMA Public Relations, and has been a member of the team since 2024.
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What’s Changing in the AP Stylebook for 2024?
Justin Liggin | Sep 20, 2023
The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!
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Is There a Right Way to Collaborate?
Rayna Burgett | Sep 7, 2023
Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!
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Finding the Right Fit for Your Story
Justin Liggin | Aug 4, 2023
Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.
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How Events Can Create Opportunities for Clients
Justin Liggin | June 15, 2023
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
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What Is AI’s Code of Ethics?
Rayna Burgett | June 14, 2023
Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”
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Don’t Feed the Trolls
Abbie Fink | May 5, 2023
By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.
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