Search Results for: prsa
KTAR Tips and Trends Luncheon
Annelise Krafft | May 8, 2019
Last week, I had the chance to attend the KTAR Tips and Trends Luncheon put on by PRSA Phoenix. Attendees had the chance to hear from a panel of KTAR’s top players about what pitches they want to hear and stories they are anticipating in 2019. The panelists included Martha Maurer, news director; Ashley Flood, […]
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Results of 2019 Global Communication Survey Released
Scott Hanson | May 7, 2019
Michael Lasky, an attorney who heads up Davis & Gilbert, LLP’s Public Relations Law practice and has spoken at numerous Public Relations Global Network and Public Relations Society of America events that I’ve attended, sent me a note recently that the 2019 Global Communications Survey from the USC Annenberg Center for Public Relations has been released.
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PR is a lifestyle
Annelise Krafft | May 2, 2019
I recently joined PRSA Phoenix’s New Pros Mentorship Program, which is a nine-month program dedicated to supporting the career development of new pros and pairing them with mentors who share similar interests and experiences. In our first meeting, another member brought up an interesting point: PR is a lifestyle, not a career choice. Any PR […]
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Derrick Hall is a Home Run
Alison Bailin | Apr 17, 2019
I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at the PRSA Western District Conference in Phoenix last week (co-chaired by HMA’s own Abbie S. Fink, I might add), I had to go there. Now, you may think it […]
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Board service is a time commitment, but worth it
Abbie Fink | Apr 10, 2019
I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start of the PRSA Western District Conference. My pal Michelle Olson and I are co-chairing the two-day, sold-out conference here in Phoenix this week. My mom asked me if I […]
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#Book Club — The Later Years
Scott Hanson | Jan 31, 2019
Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died. That’s the case for Edward Bernays, the Austrian-American known as “the father of public relations.” At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a […]
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What is a diverse and inclusive workplace?
Abbie Fink | Sep 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
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Why I Still Invest in Professional Development
Abbie Fink | May 1, 2018
Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
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Why Attend Professional Networking Events?
Breanne Krager | Mar 22, 2018
To piggyback off of Scott’s post from earlier this week, we'll be talking about the importance of attending networking events. For public relations professionals, this is usually in the form of a Public Relations Society of America (PRSA) activity!
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Why You Should Enter Industry Award Programs
Scott Hanson | Mar 20, 2018
Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
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#TipForTuesday – What is Leadership?
Abbie Fink | Mar 13, 2018
The leadership words for this month’s #TipForTuesday, selected from the Developing the Leader Within You deck of cards, are perfection, recognition and diversity.
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What is a Ghostwriter?
Abbie Fink | Mar 7, 2018
As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc. And more often than not, these communications pieces are written on behalf of someone else.
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