Author Archives: Scott Hanson

#MediaMonday – Zach Crenshaw

#MediaMonday – Zach Crenshaw

 |  Oct 4, 2021

It's #MediaMonday! Today's feature comes from Zach Crenshaw, ABC15's newest weekend evening anchor. A fun fact about Zach is that he lived in Japan while when he was growing up. Learn more about him!

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Reaching Your Target Audience is Essential

Reaching Your Target Audience is Essential

 |  Sep 28, 2021

In PR, we have many modes through which we can tell stories such as words, images and video. So how do other industries connect with their target audience to share their stories? Read more from Scott Hanson!

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Is Slow and Steady Effective?

Is Slow and Steady Effective?

 |  Sep 22, 2021

San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!

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A Sign to Be Kind

A Sign to Be Kind

 |  Sep 17, 2021

Is kindness the way to ultimate success? Read more from Scott Hanson on promoting kindness in today's post.

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Is Imitation The Secret to Success?

Is Imitation The Secret to Success?

 |  Sep 7, 2021

As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.

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Wanna Bet?

Wanna Bet?

 |  Sep 2, 2021

As sports betting arrives in Arizona, HMA is extending our history of gaming PR through our work with Caesars Entertainment. Read more from Scott Hanson!

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#MediaMonday – John Holmberg

#MediaMonday – John Holmberg

 |  Aug 30, 2021

Happy #MediaMonday! Today we are featuring John Holmberg, host of Holmberg’s Morning Sickness on KUPD-FM from 5:30 a.m. to 10 a.m. each weekday. The show isn't for the lighthearted, so tune in to hear some twisted humor. Learn more about John and his 20 years with KUPD!

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How Important Is Connecting With Target Audience?

How Important Is Connecting With Target Audience?

 |  Aug 24, 2021

In addition to some great music being played on 93.9 The Mountain, they also have brilliant promotions including one from a Flagstaff marijuana dispensary. Read more!

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#MediaMonday – Laura Swan

#MediaMonday – Laura Swan

 |  Aug 16, 2021

Today’s #MediaMonday comes to us from the historic southeastern Arizona town of Bisbee. Learn more about Laura Swan, the publisher and editor of the Bisbee Observer!

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#MediaMonday – Charlie Huero

#MediaMonday – Charlie Huero

 |  Aug 9, 2021

It's #MediaMonday! Today we're featuring Charlie Huero, the program director for KOOL FM. Learn more about him!

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Why Law Firms Value Public Relations

Why Law Firms Value Public Relations

 |  Aug 3, 2021

Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.

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How Important is a Good P.A. Announcer?

How Important is a Good P.A. Announcer?

 |  July 27, 2021

One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer.

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