Author Archives: Scott Hanson
How a TV Show Supports Local Journalism
Scott Hanson | Oct 20, 2022
ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.
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“Hangry” Becomes Mainstream
Scott Hanson | Oct 7, 2022
While many may think the word "hangry" is a copywriter’s clever innovation, the word has been around since 1918. Read more on this in the latest post from Scott Hanson.
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Brands Must Invest in Marketing Momentum
Scott Hanson | Oct 5, 2022
Brands need marketing momentum to get through economic downturns, but convincing C-suite leaders to make the investment isn't always easy. Amanda Hill of PRGN partner agency Three Box Strategic Communications shares how to pitch PR to leadership in this post. Read more!
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#MediaMonday – Jonathan McCall
Scott Hanson | Oct 3, 2022
Happy #MediaMonday! The latest feature comes to us from Jonathan McCall, a weekend anchor and reporter for 12 News. Learn more in this post.
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What Is the Jeep Wave?
Scott Hanson | Sep 27, 2022
Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!
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The Frustration of Ignored Messaging
Scott Hanson | Sep 21, 2022
HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!
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#MediaMonday – Krystal Ortiz
Scott Hanson | Sep 19, 2022
Happy #MediaMonday! The latest feature comes to us from Krystal Ortiz, a meteorologist at FOX 10. Read more on Krystal's return to Arizona, the most memorable moments of her career so far and much more in this post.
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Humor Transcending the Workplace
Scott Hanson | Sep 14, 2022
Over the last 40-plus years, HMA has had wonderful storytellers and hilarious people as a part of our staff including economic development director and new stand-up comic Jennifer Kaplan Stein. In this post, Scott Hanson shares more on Stein and her recent debut stand-up performance.
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Check the Calendar
Scott Hanson | Sep 6, 2022
Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.
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Good Sportsmanship On-Line
Scott Hanson | Sep 1, 2022
Just as a student would respect an opponent on the field or in the debate room, the same must occur online. Read more on the importance of positive online behavior in this post from Scott Hanson.
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A Coach’s Impact
Scott Hanson | Aug 24, 2022
In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.
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#MediaMonday – Caroline Tracey
Scott Hanson | Aug 22, 2022
Caroline Tracey, High Country News’ climate justice fellow, is the latest feature in our #MediaMonday series. Learn more about Caroline and how she got her start in writing in today's post.
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