Author Archives: Justin Liggin
How Can Buyer Personas Help You?
Justin Liggin | Oct 18, 2022
With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.
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Quick Halloween Marketing Tips
Justin Liggin | Oct 12, 2022
With Halloween right around the corner, there are many quick and easy ways you can tailor your marketing to the spooky day. Find out how in this blog post from Justin Liggin.
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Tips for Thought Leadership
Justin Liggin | Oct 4, 2022
If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.
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The Scary Side of Marketing
Justin Liggin | Sep 28, 2022
A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.
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#MediaMonday – Tom Blodgett
Justin Liggin | Sep 26, 2022
Happy #MediaMonday! Today's feature comes to us from Tom Blodgett, a news editor for the Gilbert Independent who found his passion for news writing at a young age. Meet Tom and find out more on his outlet in this post.
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What is Google Trends?
Justin Liggin | Sep 23, 2022
Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.
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The Power of Influencer Marketing
Justin Liggin | Sep 16, 2022
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
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What is People-First Content?
Justin Liggin | Sep 13, 2022
As Google's algorithm shifts, the search engine will benefit websites that put humans first, not search engines. Learn more on the importance of people-first content in this post from Justin Liggin.
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What is an AMA?
Justin Liggin | Sep 7, 2022
Reddit AMAs give individuals the chance to share their unique perspectives and experiences in their career, life and more. Discover the value of an AMA in this post from Justin Liggin.
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#FunFactFriday – The Year 2000
Justin Liggin | Sep 2, 2022
PRSA Phoenix and the Phoenix PR Pros Facebook group came together to celebrate the group hitting 2,000 members with a 2000s themed celebration. In this #FunFactFriday, Justin Liggin shares facts on the year 2000. Read more!
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Is Your Marketing Personalized?
Justin Liggin | Aug 30, 2022
Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.
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How Do You Listen to Your Podcasts?
Justin Liggin | Aug 26, 2022
If you like podcasts, there are many options to choose from for listening. Find out which platform is best for you in this post from Justin Liggin. Read more!
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