Author Archives: Alison Bailin
How Do I Effectively Celebrate a Brand Milestone (Part Two)?
Alison Bailin | Mar 31, 2023
With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.
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#MediaMonday – Colton Krolak
Alison Bailin | Mar 20, 2023
It's time for another #MediaMonday feature! The latest comes to us from Colton Krolak, a reporter for KTAR FM. Learn more on how he got his start in the media, the type of story pitches he is looking for and fun facts in this post.
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How Do I Write a Compelling Bio?
Alison Bailin | Mar 16, 2023
Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!
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How Do I Become Excellent at Public Relations?
Alison Bailin | Mar 8, 2023
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
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#MediaMonday – Darren Tackett
Alison Bailin | Feb 27, 2023
It's time for another #MediaMonday! This feature comes to us from Darren Tackett, the co-owner of the newly launched Scottsdale.com. Meet Darren in this post!
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Is Your Media Database a Dud?
Alison Bailin | Feb 24, 2023
Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!
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Do I Still Need a Headshot?
Alison Bailin | Feb 8, 2023
In the age of instant images and social media, headshots need to evolve with the times. Read recommendations for headshots of your leadership and spokespeople in this blog post from Alison Bailin.
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Do Your Visuals Match Your Brand?
Alison Bailin | Jan 31, 2023
When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin.
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Does Your Brand Need a Refresh?
Alison Bailin | Jan 19, 2023
Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!
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#MediaMonday – Steve Stockmar
Alison Bailin | Jan 9, 2023
It's time for another #MediaMonday feature! This one comes to us from Steve Stockmar, editor of the Glendale Independent and Valley arts & culture editor for YourValley.net. Meet Steve and hear more about his outlet in this post.
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The Power of Surprise
Alison Bailin | Dec 20, 2022
Never underestimate the power of a good surprise. In this blog post from Alison Bailin, she recounts some surprise experiences she has had in the past week and shares how to infuse a little positive shock in your organization. Read more!
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How To Manage Burnout During the Holiday Season
Alison Bailin | Dec 8, 2022
From networking events to finding the perfect gifts to juggling festive commitments, the holiday season can bring a lot of stress. Learn how to manage burnout and navigate this season with Alison Bailin. Read more!
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