Author Archives: Rayna Burgett

How Can PR and Advertising Work Together?

How Can PR and Advertising Work Together?

 |  Aug 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

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Has the Storm Cleared?

Has the Storm Cleared?

 |  Aug 9, 2023

Whether you are developing a communications plan or crafting a PR campaign, brainstorming can help you. Find out how you can come up with your next great idea as Rayna Burgett covers her best brainstorming tips in this blog post.

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Are You Headed Down the Rabbit Hole of Media Relationships?

Are You Headed Down the Rabbit Hole of Media Relationships?

 |  Aug 2, 2023

The more you know about the media, the better chance you’ll have of securing the best coverage for your clients. Rayna Burgett shares how you can go down the rabbit hole in this post. Read more!

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How Do You Multi-Task?

How Do You Multi-Task?

 |  July 25, 2023

With many of us in the public relations profession tending to multiple projects per day, time management is essential to working efficiently. From making lists to allocating your time, Rayna Burgett covers some tips for handling multiple tasks at once in this blog post.

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Is Neutrality the Answer?

Is Neutrality the Answer?

 |  July 20, 2023

Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility. Read more!

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Are Team Member Profiles Useful for My Brand?

Are Team Member Profiles Useful for My Brand?

 |  July 14, 2023

Depending on the brand, profiling team members can elevate the brand and increase engagement with a desired audience. Learn more from Rayna Burgett on the benefits of promoting a team in this blog post.

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Why Is Understanding the Media So Important?

Why Is Understanding the Media So Important?

 |  July 7, 2023

Just as public relations professionals must understand the needs of their clients, they must also be responsible for understanding the needs of the media. Find out more on the importance of relationships with the media in this blog post from Rayna Burgett.

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Are the Gears Turning?

Are the Gears Turning?

 |  June 29, 2023

There are a lot of moving parts involved in public relations. In order to keep the gears turning, different types of communication methods must be practiced. Rayna Burgett shares two communications strategies and how she has applied them in today's blog post.

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Am I Susceptible to Confirmation Bias?

Am I Susceptible to Confirmation Bias?

 |  June 22, 2023

Are you susceptible to confirmation bias? Rayna Burgett shares what confirmation bias means and covers how this plays a role in news consumption in her latest blog post. Read more!

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What Is AI’s Code of Ethics?

What Is AI’s Code of Ethics?

 |  June 14, 2023

Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”

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Is Success Measurable?

Is Success Measurable?

 |  June 6, 2023

Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.

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What Makes Your Brand Stand Out from the Crowd?

What Makes Your Brand Stand Out from the Crowd?

 |  May 31, 2023

When thinking about how to best market your brand and present it to the public, there are several ways to make it stand out from the crowd. Learn more in this blog post from Rayna Burgett.

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